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2 days ago | 
tribuneonlineng.com | Akin Adewakun
The Chairman, Odua Investment Company (OIC), Chief Bimbo Ashiru, says the South-West Region has the capacity to serve as a catalyst for the rest of the country in the area of economic growth and social models for job creation, by developing models that promote the development of MSMEs’ capacity and growth, through philanthropy and social investment. Ashiru stated this at the South West Philanthropy Summit, held in Lagos, over the weekend.
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3 days ago | 
tribuneonlineng.com | Akin Adewakun
In standard marketing practice, one of the key elements of branding is differentiation. That is the art of creating a distinct identity for a product through unique nomenclature, packaging, colour, tagline and other signs and symbols. The unwritten marketing rule is that such signs and symbols must be peculiar to the product, since they differentiate it from others in the segment of the market where it operates.
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3 days ago | 
tribuneonlineng.com | Akin Adewakun
The Lagos Chamber of Commerce and Industry (LCCI) has warned that, commendable as the federal government’s Nigeria First Policy is, it should not be used to advance monopolies or proliferation of substandard goods in the nation’s market. The Director-General of the Chamber, Dr. Chinyere Almona, gave the warning in a statement issued over the weekend.
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4 days ago | 
tribuneonlineng.com | Akin Adewakun
…set to double capital investmentAs part of its efforts to drive digital inclusion and reaffirm its long-term commitment, Airtel Nigeria investment plans are set to double in scope, the telecoms provider announced. The company’s Director of Corporate Communications & CSR, Femi Adeniran, said the expanded Airtel Nigeria investment will cover critical infrastructure upgrades, rural coverage expansion, advanced data solutions, customer experience improvements, and community-driven initiatives.
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1 week ago | 
tribuneonlineng.com | Akin Adewakun
•Says policy will boost nation’s GDP by 56%, reduce unemployment by 37%The Manufacturers Association of Nigeria (MAN) has described the federal government’s ‘Nigeria First’ policy directive as a long-awaited relief to the nation’s manufacturers, adding, if well implemented, the policy would scale investments, and potentially boost GDP by 56 percent, reduce unemployment by 37 percent, and increase firms’ willingness to employ from 1.5 percent to 22.6 percent.
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1 week ago | 
tribuneonlineng.com | Akin Adewakun
• Says Brands must know their customers to enhance loyaltyA marketing communications practitioner, Mr. Stanley Obi, has stressed the need for brands to be close to their customers, to enable them understand their needs, in order to prevent a mass shift of loyalty, as witnessed in 2024, where over 70 percent of consumers dumped their usual brands for others.
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1 week ago | 
tribuneonlineng.com | Akin Adewakun
• 11 Discos received 203,116 complaints in H2, 2020 • Members spent N1.11trn on alternative energy in 2024 —MAN • Available infrastructure inadequate for nation’s growing population —IBEDC • Complaints from electricity consumers overwhelming —FCCPC DESPITE the recent boast about the nation’s power sector recording a surge in its revenue generation, by an additional N700 billion, in 2024, checks by the Nigerian Tribune among consumers in the sector revealed that all is still far from being...
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1 week ago | 
wp.me | Akin Adewakun
• 11 Discos received 203,116 complaints in H2, 2020 • Members spent N1.11trn on alternative energy in 2024 —MAN • Available infrastructure inadequate for nation’s growing population —IBEDC • Complaints from electricity consumers overwhelming —FCCPC DESPITE the recent boast about the nation’s power sector recording a surge in its revenue generation, by an additional N700 billion, in 2024, checks by the Nigerian Tribune among consumers in the sector revealed that all is still far from being...
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1 week ago | 
tribuneonlineng.com | Akin Adewakun
The nation’s commercial banking, ride-hailing, and telecommunications sectors dominated the list of brands that demonstrated media resilience in Q1 2025, amidst the economic headwinds businesses have continued to grapple with since the introduction of some major economic reforms by the federal government in 2023. The revelation formed a key insight from a comprehensive sentiment audit released by P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, recently.
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1 week ago | 
wp.me | Akin Adewakun
The nation’s commercial banking, ride-hailing, and telecommunications sectors dominated the list of brands that demonstrated media resilience in Q1 2025, amidst the economic headwinds businesses have continued to grapple with since the introduction of some major economic reforms by the federal government in 2023. The revelation formed a key insight from a comprehensive sentiment audit released by P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, recently.
