Alan Seymour

1 week ago | squaremile.com | Alan Seymour

In the world of luxury horology, there’s something refreshingly honest about a proper tool watch. No diamond bezels or dainty lugs here – this is the realm of reinforced cases, GMT functions, shock absorption and water resistance deep enough to impress a submarine commander. Today’s crop of adventure watches embraces their utilitarian heritage while layering in the latest materials, technologies and mechanical chops.

2 months ago | squaremile.com | Alan Seymour

After what was arguably a relative quiet instalment for 2024, the watch industry’s standard-bearer, Watches & Wonders, came back with a bang in 2025. Records were broken – the world’s thinnest tourbillon; the world’s most complicated wrist watch; and the show’s most visitors (55,000 in total). There was a host of exciting, creative, technically proficient, culturally relevant, well-considered, compelling and (we're happy to report) downright delightful launches.

Mar 10, 2025 | squaremile.com | Alan Seymour

From TAG Heuer’s newly rebooted Formula One sponsorship to Seiko’s decades long association with the World Athletics Championships, it’s no secret that the watch world loves a sports timing brand partnership. But despite the heavy competition, Tissot emerges as a leading light in this sector – enjoying no less than ten formal partnerships in a host of disciplines, spanning the Tour de France, the International Ice Hockey Federation and the National Basketball Association.

Feb 4, 2025 | squaremile.com | Alan Seymour

During last year’s US Presidential campaign, Trump debuted a namesake limited-edition tourbillon watch, the Trump Victory Tourbillon. A watch Trump unabashedly described as “not just any watch; one of the best watches made”, in a video found on the Victory Tourbillon’s gettrumpwatches.com e-commerce outlet. While he may well be a dab hand at building edifices and winning over voters, I must disagree with his ‘best watch made’ appraisal.

Jan 20, 2025 | squaremile.com | Alan Seymour

From titanium and bronze to carbon fibre, magnesium and even cheese (see H. Moser c.2017…), all manner of materials have found their way into modern watch case construction. Ceramic, despite the lacteal competition, is clearly emerging as one of the most intriguing in the space, not to mention one of the most challenging to produce.