Alba Prifti

Jun 28, 2024 | forbes.com | Alba Prifti

By Alba PriftiMost business leaders would agree that a robust digital presence is imperative to maintaining relevance—and, thus, value—into the future. What drives a robust digital presence? Content. More specifically: engaging, creative and personalized content deployed at rapid-fire speed. Enter Generative AI. As demand soars for new sources of high-impact content, this emerging technology holds massive, and unknown, potential. So what are the implications of GenAI for creatives?

Feb 9, 2024 | forbes.com | Alba Prifti |J.P. Morgan Payments

By Alba PriftiIn an era marked by financial and geopolitical volatility, many leading organizations are using payments as a key value driver. Treasurers who bring payments expertise and leverage data are being relied on to lead innovation, develop strategic solutions to address supply chain disruptions, and manage interest rate and counterparty risk. These leaders are also helping their organizations navigate industry shifts and the rapidly evolving commerce environment.

Feb 8, 2024 | forbes.com | Alba Prifti |J.P. Morgan Payments

Written by Alba PriftiIn an era marked by financial and geopolitical volatility, many leading organizations are using payments as a key value driver. Treasurers who bring payments expertise and leverage data are being relied on to lead innovation, develop strategic solutions to address supply chain disruptions, and manage interest rate and counterparty risk. These leaders are also helping their organizations navigate industry shifts and the rapidly evolving commerce environment.