Alex Hawkins

Nov 4, 2024 | thefuturelaboratory.com | Alex Hawkins

By 2032, it is estimated that the global AI in sports market will reach just under $30bn – setting in motion a change in thinking that promises to reshape how we compete, consume and connect with sports. From data-driven strategies to real-time coaching insights, the impact is already being felt across the board – and it is only set to grow. At The Future Laboratory, we recently partnered with G42 to explore this exciting future.

Apr 29, 2024 | thefuturelaboratory.com | Alex Hawkins

Under the framework of Vision 2030, Saudi Arabia is entering a new era of innovation and enterprise – emerging as a nexus of locally relevant yet internationally networked luxury. This report offers a comprehensive exploration of the key success factors for brands and local visionaries to create the next wave of Saudi-first experiences, destinations and brands.

Apr 26, 2024 | thefuturelaboratory.com | Alex Hawkins

: The upside of automationFor years, it has been feared that AI and automation will displace future workers. At present, about one in five American workers have a job with ‘high exposure’ to artificial intelligence, according to Pew Research Center. But technology and innovation also create new opportunities. Upskilling is likely to be key.

Dec 20, 2023 | thefuturelaboratory.com | Alex Hawkins

Building on the introspection of 2023, when individuals redefined their identities amid global changes, 2024 will be seen as a time to embrace the unsettled, get to know the unknown and welcome tastes of optimism. Interest and exploration are on the rise, and consumers have never been more discerning about what they want and need. They’re approaching life – the drinks world included – with values and expectations in tow, reshaping cocktails, spirits and drinking culture as they go.

Oct 30, 2023 | thefuturelaboratory.com | Alex Hawkins

The travel industry is at a critical tipping point, facing the realities of climate change, over-tourism and the possible disappearance of popular destinations. Standing at this crossroads, The Future Laboratory partnered with Intrepid Travel to explore how and why we need to change the way we travel, outlining the best and worst-case scenarios.