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Alexander Mitchell

United States

Aviation Journalist at Simple Flying

Articles

  • 4 days ago | simpleflying.com | Alexander Mitchell

    London Heathrow Airport (LHR) is undeniably the largest and most important airport in the United Kingdom, a facility through which millions of passengers will travel annually. The airport is the principal hub for British Airways, the United Kingdom’s flag carrier, as well as Virgin Atlantic, a major international airline that collaborates extensively on flights across the North Atlantic with US-based legacy carrier Delta Air Lines.

  • 5 days ago | simpleflying.com | Alexander Mitchell

    Over the past 12 months, American low-cost carrier Southwest Airlines has changed drastically. Everything from the way the airline interacts with customers to the perks it offers onboard to the routes it flies has changed completely. Around nine months ago, Southwest Airlines came under vocal public criticism from Elliott Management, an activist investment management firm that acquired a stake in the airline exceeding 10%.

  • 5 days ago | simpleflying.com | Alexander Mitchell

    Over the past couple of months, the global commercial aviation industry has gone from projecting record profits in 2025 to forecasting grim earnings and a reduction in growth. No more drastically has an airline been affected by these changes than Delta Air Lines, a legacy carrier which relies heavily on business travelers and, thus, its success is inexplicably linked to the greater state of the economy as a whole.

  • 6 days ago | simpleflying.com | Alexander Mitchell

    On any individual airline flight, there are hundreds of passengers, all of whom find their way onboard that jet for not only different reasons but also in various ways. Legacy carriers, such as United Airlines, which we will use as a basic case study for this piece, have historically sold tickets to passengers through dozens of different channels, allowing them to reach as many customers as possible.

  • 6 days ago | simpleflying.com | Alexander Mitchell

    The airport landscape in Switzerland is rather unique in comparison to most other European countries. For the most part, air travel markets in Europe are dominated by a single major airport, such as London Heathrow Airport (LHR) in the United Kingdom or Paris-Charles de Gaulle Airport (CDG) in France. In Switzerland, however, the joint business hubs of Zurich and Geneva each have their own major international hub, the former of which will be the topic of this piece.

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