Alexandra Garfinkle
Senior Finance Reporter at Fortune
Writer at Term Sheet Newsletter
@FortuneMagazine senior finance reporter, writing @thetermsheet, and co-chairing Brainstorm. Covering VC, startups, offbeat ideas, and the human side of tech.
Articles
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1 day ago |
fortune.com | Alexandra Garfinkle
“If secrets aren’t there, then it’s just not possible for software to run,” said Matsiiako, CEO and cofounder of Infisical. “Databases can’t connect to each other. Developers can’t use any resources. AI agents can’t integrate with the whole ecosystem. Basically, secrets are the glue that connects everything. And if they’re not there, there’s no way for organizations to secure systems. They can’t really run things, it’s not really operational.
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2 days ago |
fortune.com | Alexandra Garfinkle
“A book that I’ll write one day is going to be called ‘Manufacturing Virality,’” said Misbah Uraizee. “It absolutely is manufacturable, and there’s a playbook.”That playbook includes selective engagement, showing up in search, and partnerships with micro-influencers—not celebrities. It means seeding content, hosting real-life events, and using tools like polls and DMs to spark interaction. The goal: Build a community that talks, tags, and buys.
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2 days ago |
aol.com | Alexandra Garfinkle
Going viral isn’t luck. “A book that I’ll write one day is going to be called ‘Manufacturing Virality,’” said Misbah Uraizee. “It absolutely is manufacturable, and there’s a playbook.”That playbook includes selective engagement, showing up in search, and partnerships with micro-influencers—not celebrities. It means seeding content, hosting real-life events, and using tools like polls and DMs to spark interaction. The goal: Build a community that talks, tags, and buys.
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4 days ago |
hallaback.com | Alexandra Garfinkle
Allie Garfinkle is a senior finance reporter for Fortune, covering venture capital and startups. She authors Term Sheet, Fortune’s weekday dealmaking newsletter.
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4 days ago |
fortune.com | Alexandra Garfinkle
BY Allie GarfinkleSenior Finance Reporter and author of Term SheetJune 3, 2025 at 7:25 AM EDTThe Cerity Partners team. Cerity PartnersThis year’s Fortune 500 list came out yesterday, with Walmart topping the list and newcomers like Oscar Health and Palo Alto Networks debuting at 437 and 470, respectively. The relationship between Fortune 500s and startups often functions like a two-way street.
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