Ali Mierzejewski

New York

Editor in Chief at The Toy Insider

Editor in Chief at The Licensing Book

Editor in Chief at The Pop Insider

Writer. Improviser. Doling out the charm. Editor: @thepopinsider, @thetoyinsider

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Articles

Expert Review: Basic Fun!’s Lite-Brite Touch Mini

1 week ago | thetoyinsider.com | Ali Mierzejewski

Small, travel-friendly sizePress the buttons to change the colors and createThree games includedThis compact Lite-Brite Touch Mini from Basic Fun! combines fidget fun with classic play. It features 25 light-up buttons that kids can change through seven different colors with a simple touch. Like the full-size Lite-Brite Touch, this version also has a game mode featuring three games: Lite-Tac-Toe, Lite Remember, and Lite Dot-to-Dot.
50 Fun Easter Toys for Kids’ Easter Baskets

3 weeks ago | thetoyinsider.com | Ali Mierzejewski

If you’re not quite into stuffing your Easter baskets full of candy, we have you covered. We rounded up our top picks for Easter toys for kids, so those basket stuffers can offer a little bit more bang for your buck. The products below range from Easter-themed toys like LEGO sets and cuddly GUND plush to travel toys and books of all kinds. We know that picking out Easter toys for kids may be a daunting task, so this list has a little something for everyone.
Expert Review: Elevator Up’s Fourth Down

1 month ago | thetoyinsider.com | Ali Mierzejewski

Easy to learn and playSpecial cards add a bit of strategy to gameplayTravel-friendly packagingElevator Up’s Fourth Down challenges players to discard different football-themed cards with the goal of being the first one to completely run out. On each turn, a player must discard a card featuring a yardage equal to or greater than the last card discarded.
Raising the Bar: The Essential Guide to Hiring a Lawyer for Your Toy Company

1 month ago | toybook.com | Ali Mierzejewski |Stephanie Pottick

by Stephanie Pottick, Esq., Pottick Law PC & Protect for SuccessLegal issues can be especially important in the toy industry. From product liability, intellectual property, and contracts to manufacturing and licensing, many areas of the law affect the toy industry, your business, and even your bottom line.
Expert Review: Mattel’s Fisher-Price Wooden Picnic Basket Set

1 month ago | thetoyinsider.com | Ali Mierzejewski

31-piece set that includes play food and accessoriesEducational and fun playset for rainy daysPieces made from wood from FSC-certified forestsThe Fisher-Price Wooden Picnic Basket Set is a new addition to Mattel’s wooden toy line. This 31-piece wooden toy set comes with pretend-play accessories, including plates, cups, cutlery, 17 food pieces, a gingham blanket, and, of course, the basket to carry it all.
The LEGO Group Introduces Tires Made from Recycled Material

1 month ago | toybook.com | Ali Mierzejewski

The LEGO Group continues its effort toward more eco-friendly products with the innovation of more sustainable LEGO pieces. The company introduced a more sustainable material, made from recycled fishing nets, ropes, and engine oil, for selected LEGO tires. The material is made of repurposed discarded ropes and nets from ocean vessels, which are then combined with recycled engine oil to reduce reliance on virgin fossil fuel-based ingredients.
Just Play Expands into the Games Category

1 month ago | toybook.com | Ali Mierzejewski

Just Play, known for its contributions to figures, playsets, dolls, plush, role-play, and dress-up on the toy shelves, will roll the dice and expand into the games category. The company’s initial product launch will feature new formats of classic game brands, board games, mat games, and travel games. The line will include collaborations with licenses from Hasbro, Sony Pictures Television, and Five Nights at Freddy’s.
Brightkins Brings Brainteasing Kanoodle Puzzles to Furry Friends

1 month ago | toybook.com | Ali Mierzejewski

Interactive pet toy company Brightkins will bring the TikTok-viral Kanoodle brain teaser to man’s best friend. Kanoodle Dog Edition is a brainteasing challenge that turns snack time into an interactive puzzle for dogs of all ages, sizes, and breeds. The colorful twist-and-nudge puzzle features multiple compartments to hide treats or kibble to encourage their pets to sniff, nudge, and paw.
The Toy Insider Opens Submissions for Annual Spring & Summer Gift Guide

2 months ago | toybook.com | Ali Mierzejewski

The Toy Insider, the go-to source for information about kids’ toys, tech, and entertainment, has opened submissions for its annual Spring & Summer Gift Guide today. Now in its 20th year, The Toy Insider is a trusted resource for parents and gift-givers all year long. Featured online at toyinsider.com, The Toy Insider’s Spring & Summer Gift Guide will showcase the best toys and gifts to keep kids busy all summer long.
Expert Review: Winning Moves Games’ That Color Speaks to Me

2 months ago | thetoyinsider.com | Ali Mierzejewski

Fun to play and easy to learnCreate fun and silly phrases to describe bold colorsFeatures 108 double-sided color cards and 72 of each answer card for repeat gameplayWinning Moves Games’ That Color Speaks to Me is a fast-play, easy-to-learn party game for groups big and small. Players take turns being the Guesser, who places the top two color swatches onto the Color Board, so each swatch matches a letter.