Ali Mierzejewski's profile photo

Ali Mierzejewski

New York

Editor in Chief at The Toy Insider

Editor in Chief at The Licensing Book

Editor in Chief at The Pop Insider

Writer. Improviser. Doling out the charm. Editor: @thepopinsider, @thetoyinsider

Articles

  • 4 days ago | thetoyinsider.com | Ali Mierzejewski

    Bug Catch ‘n’ Free is a bug-catching vacuum that catches insects safely. Insect Inspector is a two-way bug viewer to fuel curiosity. Bug Hideaway is a five-piece bug hotel with accessories to house insects. These bug-forward toys from Battat are easy for little hands to use and encourage kids to discover things in their own backyards. Three new standout bug exploring toys are in the line. The Bug Catch ‘n’ Free is a bug-catching vacuum.

  • 1 week ago | toybook.com | Ali Mierzejewski

    Whether it’s plush, movies, action figures, or collectibles, playful iterations of kids’ favorite characters keep coming. In celebration of this year’s Licensing Expo in Las Vegas, test your knowledge of popular brands in the toy industry. 1.

  • 1 week ago | toybook.com | Ali Mierzejewski

    by Stephanie Pottick, Esq., Pottick Law PC & Protect for SuccessOften, I am asked whether working with a licensing agent is worth it. As with most questions, the answer is, “It depends on your situation,” but I can tell you that having a good licensing agent on your side can supercharge your business. From strategic introductions to leveraging your IP to managing deals, licensing agents can help to create new opportunities, take on some of the burden, and streamline the licensing process.

  • 2 weeks ago | thetoyinsider.com | Ali Mierzejewski

    Create art with water-reveal rainbow drawing boardIncludes a zip-up travel case to take on the goComes with double-sided activity cardsThe Melissa & Doug Water Wow! Multi-Activity Drawing Pad features a built-in rainbow drawing board on which kids can color with water again and again. It comes with four reusable activity cards, stencils, stamps, a sponge stamp pad, a large water pen, and a cap with a tether.

  • 3 weeks ago | thetoyinsider.com | Ali Mierzejewski

    Sticker and style these collectible poniesFeatures movable wings and a turning head for posingComes with a stable and trailer runway accessoriesThe Decora Ponyz from Cepia mixes two fun play patterns that kids already love: stickers and ponies. These collectible ponies feature fully rooted manes and tails that kids can brush and style. They also come with tons of stickers for kids to decorate them. Thanks to the movable wings and turning heads, kids can pose these ponies in three different ways.

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