Ali Pew

Los Angeles

Fashion Editor-at-Large at Cultured Magazine

Senior Style Editor @instylemagazine

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Articles

Styling Classic Jewelry

1 week ago | uniformbyalipew.substack.com | Ali Pew

In celebration of Mother’s Day, I collaborated with Mejuri to style a few of my favorite pieces, with a little help from baby Olive. I love Mejuri’s classic pieces; they have a slightly modern take and lend themselves to styling in unexpected ways. Everything is timeless. Their design is intentional. The tone of the gold is not too warm or dull, not too shiny, safe to say they do plated pieces best. Mother’s Day to me is taking a moment to celebrate yourself.
A Minimal Look for Evening

1 week ago | uniformbyalipew.substack.com | Ali Pew

I’m in New York this week for Cultured Magazine’s Cult 100 event at the Guggenheim. Event dressing can always be a challenge but I always remind myself it’s most important to feel like me. I was last minute planning this look but wore this chic long evening shirt from Attersee, I knew I would feel confident, effortless and most importantly, like myself.
The Perfect Piece: White Tee Shirt

3 weeks ago | uniformbyalipew.substack.com | Ali Pew

The Perfect Piece series is built around a simple method: instead of overbuying different versions of the same thing, find the one perfect piece—an essential approach to uniform dressing. The goal is to simplify your wardrobe to only the things you truly love and wear. Like most things, I’m discerning when it comes to the tee shirts I wear, especially since it’s a category I don’t lean on very often. That being said, a white tee definitely has a place in anyone’s wardrobe.
Concept 012: Dressing Down a Dressed-Up Piece

4 weeks ago | uniformbyalipew.substack.com | Ali Pew

This started with a simple goal: I wanted to be more casual. But the reality is I love my clothes and they are mostly a little more dressed up. I started playing around with my favorite dressed-up pieces and styling to make them more casual, and effortless. It’s always an easy solve to pair things with T-shirt or jeans but I don’t wear tons of tees or jeans so I was excited for a little challenge. When I think about who does this best, it’s Phoebe Philo.
3 Key Pieces for Warm Weather Weekends

1 month ago | uniformbyalipew.substack.com | Ali Pew

Coming to you a day late since I am taking a few days off this week. As I was throwing a tote together for a few days of pool sitting I realized I have 3 items that I ALWAYS pack: shorts set, a sandal, and a pouch. While the exact pieces have changed over the years the items have stayed the same.
City Dressing

1 month ago | uniformbyalipew.substack.com | Ali Pew

Fashion month (6 weeks actually) came to a close last week and I was lucky enough to catch the last few days of shows in Paris. It had been a minute since I have been in a real city and attended back-to-back fashion events. It felt nice to dress for a city again- wearing coats that are meant to be the outfit, shoes that you need walk all day in, tailoring that is meant for standing not sitting, pieces that are meant to go from work to evening.
Dressing for the Weekend

2 months ago | uniformbyalipew.substack.com | Ali Pew

Weekends aren’t made for thinking about what you are wearing. Whether it’s having go-to formulas, specific pieces you lean or a combo of both, having a few go-tos to turn to makes getting dressed on a Saturday an after thought but won’t look like it. The outfits below are made up of heavy-hitting pieces from my closet. Nothing is new and they work very hard for me on the weekend (and weekdays sometimes too).
The Perfect Piece: Knit Polo

2 months ago | uniformbyalipew.substack.com | Ali Pew

The Perfect Piece series is built around a simple method: instead of overbuying different versions of the same thing, find the one perfect piece—an essential approach to uniform dressing. The goal is to simplify your wardrobe to only the things you truly love and wear. Earlier this year, inspired by the overwhelming state of my closet, I decided I wanted to pare back and really find the one perfect piece for each category.
The Winter Essentials

Feb 12, 2025 | uniformbyalipew.substack.com | Ali Pew

When I think about the essentials in my closet, it’s easy to think only of basics, but the meaning of essentials to me are the pieces you love, wear all the time, and can’t live without. For me, those are usually somewhat simple pieces but I also have more fashion pieces that are my seasonal go-tos. Right now it’s mix of great sweaters, comfortable but polished pants, layering pieces that work in all seasons, and the extra things—coats, bags, shoes—that pull everything together.
Meet the Pets of the Fashion Industry, Who Wear Hermès and Sleep In Bode Dog Beds

Feb 7, 2025 | culturedmag.com | Ali Pew

Karl Lagerfeld’s Birman cat Choupette and Thom Browne’s dachshund Hector directly inspired some of their owners’ most beloved designs. Is it any surprise, then, that the pets of fashion-industry icons lead especially stylish and luxurious lives? From sirloin beef jerky to car rides to Southampton, the perks of being a fashion pet are legion.