Ali Pew

1 week ago | uniformbyalipew.substack.com | Ali Pew

Lately my calendar has been busy with dinners and parties, these things tend to happen in waves in LA. And dressing for night can be hard. I have been reaching for the same pieces on repeat, of course styling them differently but all with a hint of 90s -my forever inspiration and they did party dressing so well. The pieces all have some shine- either silk, satin, or organza and I paired them with accessories that make them a little less elegant…a little bit cooler.

2 weeks ago | uniformbyalipew.substack.com | Ali Pew

My sister asked me recently for a few outfits for spring/summer she could lean on. She wanted a mix of options for her lifestyle and a few things to transition to summer. It made me think about the outfits I have been reaching for without thinking for my day-to-day. Each of these started with one key piece and I built from there. Nothing overly styled, just wearable outfits that work for the warmer weather coming in. I wore this outfit to a work lunch.

1 month ago | uniformbyalipew.substack.com | Ali Pew

In celebration of Mother’s Day, I collaborated with Mejuri to style a few of my favorite pieces, with a little help from baby Olive. I love Mejuri’s classic pieces; they have a slightly modern take and lend themselves to styling in unexpected ways. Everything is timeless. Their design is intentional. The tone of the gold is not too warm or dull, not too shiny, safe to say they do plated pieces best. Mother’s Day to me is taking a moment to celebrate yourself.

1 month ago | uniformbyalipew.substack.com | Ali Pew

I’m in New York this week for Cultured Magazine’s Cult 100 event at the Guggenheim. Event dressing can always be a challenge but I always remind myself it’s most important to feel like me. I was last minute planning this look but wore this chic long evening shirt from Attersee, I knew I would feel confident, effortless and most importantly, like myself.

1 month ago | uniformbyalipew.substack.com | Ali Pew

The Perfect Piece series is built around a simple method: instead of overbuying different versions of the same thing, find the one perfect piece—an essential approach to uniform dressing. The goal is to simplify your wardrobe to only the things you truly love and wear. Like most things, I’m discerning when it comes to the tee shirts I wear, especially since it’s a category I don’t lean on very often. That being said, a white tee definitely has a place in anyone’s wardrobe.