Ali Pew

Los Angeles

Fashion Editor-at-Large at Cultured Magazine

Senior Style Editor @instylemagazine

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Articles

My Carry On Packing Formula

1 week ago | uniformbyalipew.substack.com | Ali Pew

Packing a bag is something that can easily get out of hand. My sister once showed up for a 3-day trip with 3 hairbrushes. Like my wardrobe, I am pretty discerning about packing, but my priority is always first to feel good in the items I brought and second to pack efficiently to avoid overpacking. I don’t subscribe to the hard rule of “carry-on only,” but if I can make it work with everything I need, and usually I can for 3-5 days, it’s so much easier.
Uniform Concept 016: Lemon Yellow

2 weeks ago | uniformbyalipew.substack.com | Ali Pew

Butter yellow has officially taken over Instagram and TikTok as the summer color of choice, and while I normally don’t subscribe to trends I couldn’t totally disregard this mood boosting shade. I've always loved a deeper yellow for summer, I’ve played with it for summer via accessories here and beachside here. Several months ago, Toteme showed their Spring Summer 2025 collection with the soft shade styled tonally as well as small hits with accessories.
Uniform Concept 015: Dressing for Night

1 month ago | uniformbyalipew.substack.com | Ali Pew

Lately my calendar has been busy with dinners and parties, these things tend to happen in waves in LA. And dressing for night can be hard. I have been reaching for the same pieces on repeat, of course styling them differently but all with a hint of 90s -my forever inspiration and they did party dressing so well. The pieces all have some shine- either silk, satin, or organza and I paired them with accessories that make them a little less elegant…a little bit cooler.
Spring to summer dressing

1 month ago | uniformbyalipew.substack.com | Ali Pew

My sister asked me recently for a few outfits for spring/summer she could lean on. She wanted a mix of options for her lifestyle and a few things to transition to summer. It made me think about the outfits I have been reaching for without thinking for my day-to-day. Each of these started with one key piece and I built from there. Nothing overly styled, just wearable outfits that work for the warmer weather coming in. I wore this outfit to a work lunch.
Styling Classic Jewelry

1 month ago | uniformbyalipew.substack.com | Ali Pew

In celebration of Mother’s Day, I collaborated with Mejuri to style a few of my favorite pieces, with a little help from baby Olive. I love Mejuri’s classic pieces; they have a slightly modern take and lend themselves to styling in unexpected ways. Everything is timeless. Their design is intentional. The tone of the gold is not too warm or dull, not too shiny, safe to say they do plated pieces best. Mother’s Day to me is taking a moment to celebrate yourself.
A Minimal Look for Evening

1 month ago | uniformbyalipew.substack.com | Ali Pew

I’m in New York this week for Cultured Magazine’s Cult 100 event at the Guggenheim. Event dressing can always be a challenge but I always remind myself it’s most important to feel like me. I was last minute planning this look but wore this chic long evening shirt from Attersee, I knew I would feel confident, effortless and most importantly, like myself.
The Perfect Piece: White Tee Shirt

2 months ago | uniformbyalipew.substack.com | Ali Pew

The Perfect Piece series is built around a simple method: instead of overbuying different versions of the same thing, find the one perfect piece—an essential approach to uniform dressing. The goal is to simplify your wardrobe to only the things you truly love and wear. Like most things, I’m discerning when it comes to the tee shirts I wear, especially since it’s a category I don’t lean on very often. That being said, a white tee definitely has a place in anyone’s wardrobe.
Concept 012: Dressing Down a Dressed-Up Piece

2 months ago | uniformbyalipew.substack.com | Ali Pew

This started with a simple goal: I wanted to be more casual. But the reality is I love my clothes and they are mostly a little more dressed up. I started playing around with my favorite dressed-up pieces and styling to make them more casual, and effortless. It’s always an easy solve to pair things with T-shirt or jeans but I don’t wear tons of tees or jeans so I was excited for a little challenge. When I think about who does this best, it’s Phoebe Philo.
3 Key Pieces for Warm Weather Weekends

2 months ago | uniformbyalipew.substack.com | Ali Pew

Coming to you a day late since I am taking a few days off this week. As I was throwing a tote together for a few days of pool sitting I realized I have 3 items that I ALWAYS pack: shorts set, a sandal, and a pouch. While the exact pieces have changed over the years the items have stayed the same.
City Dressing

Mar 19, 2025 | uniformbyalipew.substack.com | Ali Pew

Fashion month (6 weeks actually) came to a close last week and I was lucky enough to catch the last few days of shows in Paris. It had been a minute since I have been in a real city and attended back-to-back fashion events. It felt nice to dress for a city again- wearing coats that are meant to be the outfit, shoes that you need walk all day in, tailoring that is meant for standing not sitting, pieces that are meant to go from work to evening.