Alicia Chang

Oct 11, 2024 | academic.oup.com | Guatemala City |Alicia Chang

Oral diseases and associated illnesses interfere with cancer treatment, increase morbidity, prolong hospital stay, and increase costs. Oral care of children with cancer is essential to prevent oral diseases and decrease its symptoms. Standardized oral health and hygiene (OHH) practices must be a priority and incorporated as a routine cancer care quality. To improve OHH, baseline information of practices, processes and institutional support are necessary.

Oct 8, 2024 | klaviyo.com | Alicia Chang

In today’s world, SMS is an increasingly critical marketing channel, with consumers who not only want to receive text messages to stay in touch with brands, but also have begun to buy more often. According to Klaviyo’s 2024 SMS Consumer Report, 86% of consumers say they made 2 or more purchases in the last year from a branded text, up from 55% in 2022.

Aug 30, 2024 | klaviyo.com | Alicia Chang

It’s often easy to identify the right key performance indicators to track for your business – north stars that tell you if your business is growing. Conversion metrics help you understand how you’re performing against those growth goals. For example, you might want to measure the number of orders placed to track an increase in sales, or the number of customers who purchased twice to track retention. But pulling those results and connecting them to marketing impact is easier said than done.

Aug 22, 2024 | klaviyo.com | Alicia Chang

Today’s customers expect a personalized experience when interacting with a brand. In fact, 71% expect it every time, and 76% are frustrated when they don’t get it. As this holiday season kicks off, it’s critical to capture and retain customers through strategic, personalized digital experiences. With Klaviyo’s customer data platform, you can supercharge your personalization with rich insights on your customers and clean first-party data to leverage in marketing.

Aug 6, 2024 | klaviyo.com | Alicia Chang

Customer journeys today are complicated, and, most importantly, unique. To understand what makes your customers buy and how you’ve driven growth through marketing, you need to track customer journeys effectively. At Klaviyo, we help you activate and measure your data in a way that powers smarter digital relationships. We take an unbiased approach to attribution, giving you the ability to customize your Klaviyo attribution model so that you can easily report on real marketing and business results.