Articles

  • 6 days ago | futurecommerce.com | Alicia Esposito

    The New World of Brand Building: Cartographies of Meaning29.5.2025The New World of Brand Building: Cartographies of MeaningMay 29, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. With so many inputs and points of view, what does it mean to build a relevant and resonant brand? Brands are not static entities that are merely a snapshot of a specific point in time.

  • 2 weeks ago | futurecommerce.com | Alicia Esposito

    Casey Lewis Joins the VISIONS Summit Lineup15.5.2025Casey Lewis Joins the VISIONS Summit LineupMay 15, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. Legacy media has experienced a stark decline, especially compared to the incredible rise of individual content creators. Essentially every individual on the internet with a thought, opinion, or memorable aesthetic can be their own brand.

  • 3 weeks ago | futurecommerce.com | Alicia Esposito

    Insiders #193: Made to Misfit: Sizing Up the Met Gala’s Hollow Chic14.5.2025Insiders #193: Made to Misfit: Sizing Up the Met Gala’s Hollow ChicMay 14, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. On a rainy evening in New York City, there is a burst of sunshine coming from the Metropolitan Museum of Art. But it’s not due to the typical flooding of paparazzi flashes we usually see on the Met Gala red carpet.

  • 3 weeks ago | demandgenreport.com | Alicia Esposito

    Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful relationships with their audiences. For years, brands have relied on SMS primarily for transactional notifications like order confirmations, abandoned cart reminders and basic promotions. But consumers are rejecting these spam-like messages.

  • 3 weeks ago | futurecommerce.com | Alicia Esposito |Phillip Jackson

    Divine Economics: The Sacred Marketplace of Papal Transition9.5.2025Divine Economics: The Sacred Marketplace of Papal TransitionMay 9, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. The election of Cardinal Robert Prevost as Pope Leo XIV marks another chapter in Catholicism's grand theater of transformation.

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Alicia Esposito
Alicia Esposito @Alicia_FioEspo
30 Apr 25

RT @futurecommerce: Today’s vibe: Half-myth, half-meme, fully feral. Read LORE: the antidote to the feed. https://t.co/gMHg9vyxY0 https://…

Alicia Esposito
Alicia Esposito @Alicia_FioEspo
24 Apr 25

RT @futurecommerce: Festival fashion isn’t just a vibe. It's an economic indicator. What happens when the desire to be seen meets tariffs,…

Alicia Esposito
Alicia Esposito @Alicia_FioEspo
15 Apr 25

We’re still looking for candid feedback on how tariffs are impacting #retail decision-making across product sourcing, supply chain, pricing and more. Share your feedback and help shape the future of our coverage!

Phillip Jackson
Phillip Jackson @philwinkle

🔮Q: How is the tariff uncertainty affecting YOUR Commerce business? ⬩Are you absorbing costs? ⬩Have you/will you diversify your supply chain? ⬩What strategies are working—and which aren't? We're creating a Future Commerce TARIFF TASK FORCE to collect, analyze, and action 👉