Alicia Esposito

New Jersey

Content and Media Strategy Director at Future Commerce

VP of Content for Retail TouchPoints. Content nerd. Host of Retail Remix. Retail lover. Views are my own.

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Articles

AI’s Role in Optimizing the Marketing Funnel

1 week ago | demandgenreport.com | Alicia Esposito

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving consumer expectations have made it increasingly difficult for marketers to deliver the right message at the right time. AI is transforming this landscape through automation, deep data analysis and hyper-personalized customer interactions at scale.
With Store Expansion on the Agenda, Princess Polly Doubles Down on its 'Trendsetter' Reputation

2 weeks ago | retailtouchpoints.com | Alicia Esposito
How Macy's is Elevating Emerging Designers Amid Talent Pipeline Challenges

2 weeks ago | retailtouchpoints.com | Alicia Esposito
For Kelly Cook, Leading David's Bridal is a 'Dream Come True'

3 weeks ago | retailtouchpoints.com | Alicia Esposito
Best Buy Launches Automated Solution for Social Advertising Partners

4 weeks ago | retailtouchpoints.com | Alicia Esposito
Carter's Taps Vans Exec to Support Growth Goals

4 weeks ago | retailtouchpoints.com | Alicia Esposito

has brought in a new President and CEO to ramp up its growth initiatives. Douglas Palladini, former Global Brand President of Vans, will take the top leadership spot, as well as a board seat, starting April 3, 2025. Palladini brings more than 30 years of senior leadership experience to the baby and child apparel retailer. In his time at Vans, a division of VF Corporation, he more than doubled global revenue to over $4.2 billion in less than six years.
How to Keep Pace with the Cycle of AI Innovation

1 month ago | demandgenreport.com | Alicia Esposito

We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape is DeepSeek, which is being lauded for opening powerful AI capabilities to a . DeepSeek’s AI assistant quickly shot to the number-one spot in Apple’s App Store, reaffirming one clear fact for marketing leaders: they must have systems to promptly evaluate the benefits (and risks) of new AI tools.
Mango Ramps Up Data-Driven Planning for Global Operations

1 month ago | retailtouchpoints.com | Alicia Esposito
Walmart and Minecraft Partner on New 'Golden Child' Storytelling Adventure

1 month ago | retailtouchpoints.com | Alicia Esposito
Driving Impact with Creators: Inside Ogee's Advertising Playbook

1 month ago | retailtouchpoints.com | Alicia Esposito

Ogee provides makeup and skincare products that are "safe for your skin, safe for the planet." But while sustainability may be a top consideration for some consumers, efficacy and high quality may be critical differentiators for others. This was a lesson learned quickly by Co-founder and Chief Marketing Officer Alex Stark as he shaped the marketing strategy for Ogee, which burst onto the DTC scene in 2014. Over the past 10+ years, Ogee has evolved into a full-fledged omnichannel brand.