Alicia Esposito
Content and Media Strategy Director at Future Commerce
Director of Content + Media Strategy for Future Commerce. Views are my own.
Articles
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6 days ago |
futurecommerce.com | Alicia Esposito
The New World of Brand Building: Cartographies of Meaning29.5.2025The New World of Brand Building: Cartographies of MeaningMay 29, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. With so many inputs and points of view, what does it mean to build a relevant and resonant brand? Brands are not static entities that are merely a snapshot of a specific point in time.
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2 weeks ago |
futurecommerce.com | Alicia Esposito
Casey Lewis Joins the VISIONS Summit Lineup15.5.2025Casey Lewis Joins the VISIONS Summit LineupMay 15, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. Legacy media has experienced a stark decline, especially compared to the incredible rise of individual content creators. Essentially every individual on the internet with a thought, opinion, or memorable aesthetic can be their own brand.
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3 weeks ago |
futurecommerce.com | Alicia Esposito
Insiders #193: Made to Misfit: Sizing Up the Met Gala’s Hollow Chic14.5.2025Insiders #193: Made to Misfit: Sizing Up the Met Gala’s Hollow ChicMay 14, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. On a rainy evening in New York City, there is a burst of sunshine coming from the Metropolitan Museum of Art. But it’s not due to the typical flooding of paparazzi flashes we usually see on the Met Gala red carpet.
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3 weeks ago |
demandgenreport.com | Alicia Esposito
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful relationships with their audiences. For years, brands have relied on SMS primarily for transactional notifications like order confirmations, abandoned cart reminders and basic promotions. But consumers are rejecting these spam-like messages.
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3 weeks ago |
futurecommerce.com | Alicia Esposito |Phillip Jackson
Divine Economics: The Sacred Marketplace of Papal Transition9.5.2025Divine Economics: The Sacred Marketplace of Papal TransitionMay 9, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. The election of Cardinal Robert Prevost as Pope Leo XIV marks another chapter in Catholicism's grand theater of transformation.
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RT @futurecommerce: Today’s vibe: Half-myth, half-meme, fully feral. Read LORE: the antidote to the feed. https://t.co/gMHg9vyxY0 https://…
RT @futurecommerce: Festival fashion isn’t just a vibe. It's an economic indicator. What happens when the desire to be seen meets tariffs,…
We’re still looking for candid feedback on how tariffs are impacting #retail decision-making across product sourcing, supply chain, pricing and more. Share your feedback and help shape the future of our coverage!
🔮Q: How is the tariff uncertainty affecting YOUR Commerce business? ⬩Are you absorbing costs? ⬩Have you/will you diversify your supply chain? ⬩What strategies are working—and which aren't? We're creating a Future Commerce TARIFF TASK FORCE to collect, analyze, and action 👉
