Alicia Lund

California

Writer and Blogger at Freelance

Founder and Writer at Alicia Lund

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Articles

The Brands That Make Up Most Of My Warm Weather Wardrobe

1 week ago | aliciamlund.substack.com | Alicia Lund

Monday was a bit of a heatwave here so it was time to pull out my spring / summer bins (I do a bit of a seasonal swap)!When going back through my warmer weather staples I realized I should do a post on my tried and true brands that I continually rely on for those more timeless styles… and I pull back out year after year. The pieces I’m truly excited to pull out again each summer… especially in the heat.
On My Mind | 4.13

1 week ago | aliciamlund.substack.com | Alicia Lund

Sunday morning is my ideal time to sit down to type to I thought I’d send a little weekend note! There are a lot of good sales happening… Freda Salvador Friends & Family Early Access Sale (you can access the sale early through this link before the general sale on 4/14 for 20% with code: FREDAFRIEND) J.Crew 40% Off Spring Event (I’m into these satin shorts to dress up and honestly just lounge around the house in… they run large and long, I went with the XXS and they’re still long on me fyi… a...
A Shifting Perspective

2 weeks ago | aliciamlund.substack.com | Alicia Lund

Maybe I’m just having my Laurie White Lotus moment… reflecting on time... and the sliding door type choices we make that lead us down various paths. Or maybe it’s because this is the year I turn 40 (and life kind of hits you in a way of what truly matters most)… but I’ve been in a state of reflection this year… and just overall appreciation of the friendships I’ve made along the way… and where I am today.
The Best of March

2 weeks ago | aliciamlund.substack.com | Alicia Lund

Let’s do another round of favorites?! Because that’s always fun to see! Here’s the best of March.
Easter Hosting & Dressing Mood

2 weeks ago | aliciamlund.substack.com | Alicia Lund

My mom and sister have been texting me all weekend about Easter (I’ll be hosting) ~ which got me into planning mode! So I thought I’d share a little inspiration if you’re thinking about Easter brunch and dressing too. On the Menu | We usually do brunch after the egg hunt… we all love quiche and I was thinking of making a pretty fruit and salad spread as well.
5 Things | 4.4

3 weeks ago | aliciamlund.substack.com | Alicia Lund

I’ve been thinking a lot about the staples I truly spend most of my days in. And how to make those basics feel a bit more styled. I do think it always comes down to the right basics (how they fit / feel and quality). And then adding your touch… the little ways you tuck your sweatshirt in, a roll of the sleeves and this week especially,… Dorsey’s Paracord Necklace has been just the accessory to give it that something cool for me! Who snagged one?
My Ultimate (Capsule-ish) Spring Edit

3 weeks ago | aliciamlund.substack.com | Alicia Lund

If you’re someone who’s looking for a capsule-ish springchecklist… here’s what I’ve already been wearing the most… and what I live in once the weather warms up. I wanted to pull this together all in one post ~ as an ultimate hit list of sorts… if I had to choose favorites and the designers I splurge a little more on for design and quality.
Eyeing & Buying

4 weeks ago | aliciamlund.substack.com | Alicia Lund

Okay friends, no gatekeeping here… this is the exact type of dress I want to wear on vacation or for an event as soon as the weather warms up!! Playful, funnn, interesting, different… you won’t see it at the party you’re going to… and in my favorite shade of green. I haven’t hit *buy* this quickly in a while!
Desert Golden Hues, Slip Dresses & Cord Necklaces

4 weeks ago | aliciamlund.substack.com | Alicia Lund

Hello from a couple glorious spring-like days!… and alfresco evening meals in San Francisco.
To Know Yourself Is To Know Your Style

1 month ago | aliciamlund.substack.com | Alicia Lund

This post is your friendly reminder to a) hem your spring denim and b) stick with what works / you feel your best in (style-wise)! A little nugget I took away from a conference recently was when Rati (President & CEO of The Real Real) said: “…to know yourself is to know your personal style.” This was in reference to shopping vintage / secondhand… and truly understanding your own personal style will in turn make you appreciate imperfections (i.e: when you find that dream handbag secondhand ~...