Alina Ilies

Jul 23, 2024 | rentcafe.com | Alina Ilies |Alexandra Both

Renters looking for a spacious apartment on a budget in a big city should immediately head to the South. That’s because more than half of the top 20 large cities offering the most apartment space for a monthly rent of $1,500 are in the Southeast and Southwest. The remaining are all in the Midwest — an area renowned for its balanced mix of affordability, jobs and spacious living.

Jul 10, 2024 | medium.com | Alina Ilies

Brand archetypes, a concept used in marketing for decades, are becoming increasingly important in the crowded modern economical landscape. What is an archetype, though? Where did this idea come from? Where can you sign up for one? The concept of brand archetypes as we know it today emerged after World War II. In 1955, Marlboro launched one of the first identity-based marketing campaigns with the Marlboro Man, a rugged and touch American cowboy, the archetypal strong masculine man.

May 31, 2024 | medium.com | Alina Ilies

The emergence of various related aesthetics within the Frutiger family is a natural evolution of design and the culture created around it. Various communities adopted and adapted the style to represent their unique socio-cultural identities and aesthetic values. This collection of design styles isn't just about visual appeal, which is, of course, subjective. Critics often describe the aesthetics as objectively bad, cluttered, lacking substance, too bright and childish.

Apr 24, 2024 | medium.com | Alina Ilies

Cluj-Napoca’s Botanical Garden is a staple of the city, bringing in around 200 thousand visitors every year. You almost couldn’t believe that one of the most beloved institutions in Cluj has no branding to speak of — a travesty, is what I’d call it. My objective in designing this logo is to create a mark that captures the garden’s essence and helps it be recognizable to locals and tourists alike.

Sep 7, 2023 | rentcafe.com | Alexandra Both |Veronica Grecu |Alina Ilies

Key takeaways: The national competitivity score stands at 73.4 out of 100 at the start of the moving season, with nearly two-thirds of U.S. renters renewing their leases. Miami retains its position as the nation’s most competitive rental market, further strengthening Florida’s appeal among apartment hunters.