Alisha Buaya

6 days ago | mediaweek.com.au | Alisha Buaya

Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Mediaweek has been asking the industry to take a trip down memory lane to find out all about the ads that have stuck with them. Lube Mobile ‘That’s 13 13 32’The jingle, the casting—what’s not to love about this ad?

1 week ago | mediaweek.com.au | Alisha Buaya

The Outdoor Media Association’s MOVE (Measurement of Outdoor Visibility and Exposure) revealed that in an increasingly fragmented media landscape, OOH advertising reaches 97% of Australians aged 14+ each week. The new audience study, being unveiled at today’s OMA Conference, shows OOH connects with more than 22 million people weekly, who make 95 million trips across metropolitan and regionals areas every day.

1 week ago | harro.com | Alisha Buaya

The Outdoor Media Association’s MOVE (Measurement of Outdoor Visibility and Exposure) revealed that in an increasingly fragmented media landscape, OOH advertising reaches 97% of Australians aged 14+ each week. The new audience study, being unveiled at today’s OMA Conference, shows OOH connects with more than 22 million people weekly, who make 95 million trips across metropolitan and regionals areas every day.

1 week ago | mediaweek.com.au | Alisha Buaya

By Diane Markovski, founder of Lit AgencySocial media never sits still – and 2025 is proving that in a big way. From who’s online to how they’re interacting with content, brands, and each other, the landscape is shifting fast and continues to evolve we need to better understand these channels with different goals in mind. I have reviewed the latest GWI data and broken it down into the stuff that matters all so you can plan smart, keep up to date with trends and stay ahead.

1 week ago | mediaweek.com.au | Alisha Buaya

Meta leaders Will Easton, Managing Director of Meta – Australia and New Zealand, and Alex Schultz, CMO & VP, Analytics at Meta, have called out ‘misleading commentary’ that suggests the creative agencies will be replaced by AI. Both have taken to LinkedIn with the shared sentiment that the future of agencies will continue to be an important partner to the tech giant.