Alisha Buaya

Sydney

Agency Editor at Mediaweek (Australia)

@MediaweekAUS Senior journalist. Formerly Daily Mail Australia showbiz. Views are my own. 📧 [email protected]

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Articles

Common State unveils major client wins and senior appointments

1 week ago | mediaweek.com.au | Alisha Buaya

Common State unveiled a suite of new client wins across the arts, music, major events and digital gaming sectors, alongside senior appointments.
OOH industry reports 334.1 million in revenue for Q1 2025

1 week ago | mediaweek.com.au | Alisha Buaya

The Out of Home (OOH) industry has had a 16.13 per cent rise in net media revenue for Q1 2025, reporting 334.1 million, up 287.7 million for the same period in 2024, according to the Outdoor Media Association (OMA)Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent this time last year.
InfoSum expands into New Zealand with client partner appointment

1 week ago | mediaweek.com.au | Alisha Buaya

InfoSum has appointed Tim Richardson as client partner, New Zealand – its first on-the-ground hire in the country as the data collaboration platform plans to expand its footprint in the country. Richardson will lead local client engagement and strategic partnerships, helping brands, media agencies, and media owners unlock the full potential of InfoSum’s platform.
Slingshot wins Novo Nordisk and Dry July Foundation

1 week ago | mediaweek.com.au | Alisha Buaya

Slingshot has been appointed to manage media for Novo Nordisk and Dry July Foundation. Jane Waterhouse, managing director at Slingshot, said: “Both Novo Nordisk and Dry July are tackling critical health issues that require thoughtful, well-targeted communication. “Our Unconventional Intelligence methodology helps us uncover the best way to connect with audiences by blending creative thinking with data-led media strategy.
DoubleVerify launches pre-bid video exclusion lists for TikTok

1 week ago | mediaweek.com.au | Alisha Buaya

DoubleVerify has introduced pre-bid video exclusion lists for TikTok, which allow global brands to avoid content deemed objectionable before their ads are served, maximising media quality, campaign performance, and advertising ROI. The launch of this AI-powered brand safety and suitability offering by the digital media measurement and analytics software platform expands its footprint of trusted, independent brand suitability and media performance tools on the platform.
Emotive names head of earned creative

1 week ago | mediaweek.com.au | Alisha Buaya

Emotive has appointed Jessica Cluff into the newly created role of head of earned creative, commencing 28 April. Cluff, who joins from independent creative agency POEM, will collaborate closely with the leads of Emotive’s fame-driving specialisms, spanning social, talent, PR, partnerships, and brand experience. These are the channels proven to punch above their weight in earned media, and Cluff’s expertise will ensure they’re used to full effect to maximise ideas.
Box Office: A Minecraft Movie continues its reign at the top

1 week ago | mediaweek.com.au | Alisha Buaya

• This weekend, the Australian box office grossed $16,885,922, up -6% from last weekend’s $17,938,844. A Minecraft Movie has proven to be a global hit, after Variety recently report the film grossed US$500 million worldwide. Closer to home, it continued its reign at the top spot for a second weekend at the Australian box office, making $10,411,233. across 731 screens. Synopsis: A portal pulls four misfits into the Overworld, a land made of cubes shaped by imagination.
Vevo promotes Tim O'Connor to APAC head of sales

1 week ago | mediaweek.com.au | Alisha Buaya

Tim O’Connor has been promoted Vevo head of sales for the Asia-Pacific region. He shared the news in a LinkedIn post which garnered plenty of positive reaction from the industry. O’Connor has been with the music video network for the past five years as head of Australia and New Zealand. Prior to joining Vevo, he was with advertising services provider dataux, which has since been acquired by Roku, as senior sales manager ANZ. He was also at Shazam and News Corp Australia.
BBC News Sydney unveils new digital team

1 week ago | mediaweek.com.au | Alisha Buaya

BBC News has unveiled the digital team leading its newly launched Sydney bureau. The team is made up of experienced digital journalists who will take responsibility for the BBC News site (bbc.co.uk and BBC News on bbc.com) during Australia daytime hours. This change will enhance global breaking news content for UK BBC News online audiences as they start their day, bolster 24-hour news coverage for all audiences globally, and increase BBC News’ editorial presence in Australia.
Because ANZ rebrands as Curious Nation

1 week ago | mediaweek.com.au | Alisha Buaya

Brand activation agency Because ANZ is rebranding after 15 years to the new name, Curious Nation. The independent agency was co-founded in 2011 by Meredith Cranmer as a joint venture with Sharon Richey, founder of Because UK’s parent company.