Alisha Buaya

4 days ago | mediaweek.com.au | Alisha Buaya

We Are Social Australia has promoted Kelly Spence to the newly created role of managing partner, as the agency enters a new phase of local and global growth. Her promotion comes on the back of a strong run of momentum for the agency, with recent client wins including eBay, Salesforce, Volkswagen Group Australia, Lion and others, alongside a regional restructure designed to unlock greater collaboration and capability across We Are Social’s global network.

4 days ago | mediaweek.com.au | Alisha Buaya

AFFINITY has expanded its remit with ActewAGL after it was appointed to oversee the utility company’s marketing account last year. The independent agency will oversee brand and marketing strategy, creative, as well as all aspects of media planning and buying for ActewAGL. AFFINITY’s appointment as an integrated growth partner, embedding deeply with ActewAGL’s Canberra-based retail team.

4 days ago | mediaweek.com.au | Alisha Buaya

Melissa Hopkins has been appointed Chief of Staff to entrepreneur, keynote speaker, and transformation strategist Taryn Brumfitt. It marks a high-profile partnership ahead of an ambitious new phase in purpose-led leadership and global business impact. In a Linkedin post, Brumfitt shared that she and Hopkins first connected six years ago at a conference in Fiji, where she was speaking. “Our paths have kept orbiting each other. Now, I couldn’t be more excited to officially join forces,” Brumfitt said.

4 days ago | mediaweek.com.au | Alisha Buaya

Coles owned pet store, Swaggle, has appointed It’s Friday as its creative agency. The independent creative agency will create a new brand platform and vision for the brand as the newest entrant in the Pet Retail category. Swaggle offers an end-to-end pet personalisation experience, featuring 100 categories of products from over 190 brands, as well as offering Pet Insurance, free vet advice, an easy Repeat Delivery program that rewards your loyalty and collects Flybuys points on every order.

4 days ago | mediaweek.com.au | Alisha Buaya

Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week. Seven West Media’s Chief Commercial Officer Henry Tajer is stepping down from his role, effective from the end of June. He will have served in the role for just five months, having been appointed full-time in the role at the end of January 2025. Initially, Tajer joined Seven as a consultant in August 2024. He will now transition back into working with Seven in a consulting arrangement.