Alison Werner

5 days ago | plasticsurgerypractice.com | Alison Werner

Guidepoint Qsight's Erik Haines breaks down the drivers behind 2024's $17.5 billion in non-surgical aesthetic spending and what it signals for the future of the industry. As the demand for aesthetic treatments continues to evolve, new data from Guidepoint Qsight reveals key trends shaping the future of non-surgical care.

6 days ago | orthodonticproductsonline.com | Alison Werner

As Google integrates AI deeper into its search and advertising platforms, orthodontic practices are seeing a shift in how patients discover and engage with their services online. From SEO strategy to lead generation, staying competitive now requires a new understanding of digital visibility. The following articles explore how AI is reshaping the marketing landscape for orthodontists—and what practices can do to adapt. These shifts are not just technical—they’re strategic.

1 week ago | orthodonticproductsonline.com | Alison Werner

The American Association of Endodontists (AAE) is raising alarms about the effect of online misinformation on dental health, especially among younger adults. According to a newly released survey, nearly half of Gen Z (48%) and millennial (46%) respondents reported fear of root canals, a significantly higher rate than the general population (38%). AAE’s findings point to widespread confusion among younger adults, who often rely on social media and influencers for health information.

1 week ago | orthodonticproductsonline.com | Alison Werner

Oklahoma has become the seventh state to enact legislation requiring an in-person examination before the start of orthodontic treatment, the American Association of Orthodontists (AAO) reports. The new law, set to take effect on January 1, 2026, adds Oklahoma to a list that includes Nevada, Florida, Illinois, Utah, West Virginia, and Georgia—all of which have implemented similar requirements between 2023 and 2025.

1 week ago | orthodonticproductsonline.com | Alison Werner

Dentsply Sirona announced the appointment of Matthew E. Garth as executive vice president and chief financial officer, effective May 30, 2025. Garth brings nearly three decades of experience in financial leadership and strategic transformation across several multinational corporations.