Allen Adamson

Sep 10, 2024 | forbes.com | Allen Adamson

In a recent conversation with Bob Knorpp on his BeanCast podcast, Bob opened by sharing the latest study from YouGov, which explored how political polarization is influencing brand perception in the U.S. According to the survey, only 29% of brands have bipartisan appeal, with most brands leaning either conservative or liberal. From there, our conversation quickly took off, examining the implications for brands navigating this hyper-polarized marketplace.

Aug 25, 2024 | martech.zone | Douglas Karr |Allen Adamson |Andrea Albright |Andrew Angle

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.

Aug 25, 2024 | martech.zone | Douglas Karr |Allen Adamson |Andrea Albright |Andrew Angle

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.

Aug 7, 2024 | law.com | Allen Adamson

Warren Buffett’s wisdom rings true: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” As an expert witness in trademark cases and a veteran brand consultant, I’ve seen the profound truth in these words. However, in today’s digital age, even five minutes seems generous. Early in my career, I had the privilege of meeting Walter Landor, founder of the iconic brand consultancy that bears his name.

Jul 31, 2024 | lawjournalnewsletters.com | Allen Adamson

Intellectual PropertyTrademarksWarren Buffett’s wisdom rings true: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” In our current landscape of social media and viral content, a brand’s reputation — its most valuable asset — can be severely damaged in mere seconds. Warren Buffett’s wisdom rings true: “It takes 20 years to build a reputation and five minutes to ruin it.