Allen Adamson
Contributor at Freelance
Author of Seeing The How: Transforming What People Do, Not Buy, To Gain Market Advantage, Co- Founder of Metaforce. Noted brand industry expert.
Articles
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1 week ago |
customerthink.com | Allen Adamson
Two seismic shifts have dramatically changed the rules of brand building, and marketers who haven’t adjusted their playbooks are quickly finding themselves in perilous territory. The first shift should surprise no one who’s been paying attention. Product differentiation has been steadily eroding for years. Even when you create genuine innovation, your window of opportunity shrinks daily as competitors match or surpass your features with remarkable speed.
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1 week ago |
law.com | Allen Adamson
For decades, trademark attorneys have become adept at identifying and fighting traditional forms of brand infringement, such as knockoff logos, confusingly similar packaging, and near-identical taglines. The boundaries were relatively clear: Was there deliberate copying? Would consumers be confused? Did someone try to free-ride on another's brand equity? But we're entering uncharted waters.
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1 week ago |
ana.net | Allen Adamson
You're Almost There Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth. Sign in to see everything the ANA has to offer. Already have an account?
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2 weeks ago |
forbes.com | Allen Adamson
In the business of flying people through the air at 40,000 feet, one brand promise trumps all others: safety. No amount of premium amenities or loyalty points matter if passengers don't feel secure from takeoff to landing. This truth confronts airline CEOs nationwide as they navigate an escalating crisis in air traffic control. Newark Liberty Airport, where United recently cut 10% of flights, may be the most visible flashpoint, but it’s not isolated.
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2 weeks ago |
forbes.com | Allen Adamson
A brand is a promise delivered consistently. In a world overloaded with choice, brands simplify decisions by offering something rare: certainty. We trust the Apple brand because it shows up the same way whenever you buy an iPhone or walk into a store. That consistency builds confidence. It builds brand. America's brand was built on a similar foundation: clear values, consistent behavior, and trust earned over time. But that foundation is starting to crack.
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My latest in @Forbes on how @MarthaStewart has been reinventing #Thanksgiving and Herself for 47 Years - and what she can teach you about keeping a #brand relevant https://t.co/9fzMUt8MeN
Brighter Future | Kamala Harris’ Closing Ad Everything you need to know .... https://t.co/XLEv4kJhau via @YouTube
Looking to #rebrand themselves as more than just Mmm Mmm Good soup, @CampbellSoupCo is dropping soup from its name - I chat with @NPR on this move and Campbell's desire to identify beyond the soup aisle https://t.co/ue1ZBB919X #branding #marketing #advertising @Metaforce5 https://t.co/rkVqv6T0eh