Alli Sim

Singapore

Beauty Director at Vogue Singapore

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vogue.sg

Articles

5 wellness spaces in Singapore where science meets self-care

2 weeks ago | vogue.sg | Alli Sim |Dominique Yohanes |Azrin Tan

What if the quality of your sleep and performance at work could be enhanced by time in a hyperbaric oxygen pod? Or if stress management now means exposing your body to sub-zero temperatures to improve vagal tone? Gone are the days when wellbeing was merely about a 60-minute massage and a cup of hot ginger tea before being booted back out to the real world. We live in a society driven by optimisation and that doesn’t stop when it comes to the self.
Exquisite beauty keepsakes for sentimental brides

1 month ago | vogue.sg | Alli Sim

Tokens and trinkets and beauty collectibles—oh my! Whether your wedding is a year in the making or a spontaneous trip to city hall, the romance of any big day has always called for some old, something new, something borrowed and something blue—which sentimental brides keenly observe. It’s easy to get caught up in the magic and mania of it all.
Paris Fashion Week 2025: Zooming into fall/winter beauty details

1 month ago | vogue.sg | Alli Sim

You can always count on Paris Fashion Week to deliver beauty looks brimming with creativity and polish… or in the case of fall/winter 2025, a certain désordre as far as hair looks went. If one trend stood out this season, it was the embrace of imperfection and playful experimentation as make-up artists and hair gurus leaned into asymmetry, blended edges and undone brows.
Add to cart: The best beauty products to shop this March 2025

1 month ago | vogue.sg | Dominique Yohanes |Alli Sim |Emily Heng

1 / 4 Shiseido Ultimune Power Infusing Serum A powerhouse, indeed. This cult-favourite serum has been revamped in 2025, sporting groundbreaking, science-backed capabilities in the vein of slowing the skin ageing cycle by over 50%.
Bid dandruff goodbye with these scalp clarifying, anti-flake shampoos and solutions

Oct 16, 2024 | vogue.sg | Alli Sim

Blame it on stress. Blame it on your genes. Blame it on the heat and humidity here in Southeast Asia. Beyond those dreaded white flakes, symptoms of dandruff include oily, itchy, inflamed, and irritated skin. It may not be contagious or life-threatening, but dandruff is indeed a mild form of an inflammatory scalp disease called seborrheic dermatitis and it may be holding you back from living your best life in black blazers and other dark garments.
Meet the Singaporean beauty collectives holding community values at their heart

Oct 8, 2024 | vogue.sg | Alli Sim |Emily Heng |Dominique Yohanes

As the English poet John Donne once wrote, “No man is an island, Entire of itself”, and this also rings true for a clutch of highly respected, burgeoning beauty and wellness destinations in Singapore.
Magnesium: Could you be deficient in this essential mineral?

Sep 11, 2024 | vogue.sg | Alli Sim |Dominique Yohanes

What if there were a wonder mineral that’s proven to improve your mood, sleep, fitness and more—and which can be found in both over-the-counter supplements as well as foods such as dark chocolate, avocados, leafy greens and nuts? Magnesium, a mineral that’s essential for healthy muscles, bones and blood sugar levels, plays a crucial role in many functions within the body. So why is it often an afterthought, and crucially, are you getting enough?
Alex Consani on her favourite scent, glossy hair and It girl energy

Sep 4, 2024 | vogue.sg | Alli Sim

Charismatic, brash, bold—these are the traits that make Alex Consani a star both on TikTok and the catwalk. With a portfolio boasting runaway modelling stints for Jean-Paul Gautier, plus appearances in Charli XCX’s “360”, she’s redefining the It girl for a new generation—one who straddles the line between attainable and relatable, marginal and mainstream.
Is breastfeeding still the best if it comes at the expense of a mother’s mental health?

Aug 8, 2024 | vogue.sg | Alli Sim

CONTENT WARNING: This story contains mentions of suicide, postpartum depression, and infant loss, and may be triggering or activating for some. In the midst of World Breastfeeding Week, some heartbreaking headlines have emerged here in Singapore: “Woman found dead with baby told loved ones about stress over pumping milk, son’s jaundice,” says one article.
The best prenatal facials and massages in Singapore for mamas-to-be

Aug 7, 2024 | vogue.sg | Alli Sim

For many mothers-to-be, attaining that ‘pregnancy glow‘ can be more of a mirage than a reality. Growing a baby from scratch across nine months means that pain is not without a purpose. In fact, there’s a reason why a 2019 Duke University study revealed pregnancy to be as metabolically challenging as running a 40 week marathon every day. Childbearing takes an unbelievable toll on the body as huge physiological demands are being made on a mother’s changing form.