Allie Turner

3 weeks ago | ellecanada.com | Melissa Fejtek |Allie Turner

Indigenous beauty brands don’t just represent a moment in time; often, they are built on centuries of knowledge, community and personal care. Since launching (decades ago for many of them), these brands have been pushing the industry forward while staying grounded in tradition, and they’ve been doing it without ever compromising on quality. Here are 10 Indigenous brands that deserve space on your shelf.

1 month ago | ellecanada.com | Allie Turner

Sartorially speaking, Canadians have adopted many different styles and aesthetics in all parts of the country. The west coast and the rockies give way to high-performance outerwear, the city cool of Toronto leans toward chic streetwear and the cobblestones of Quebec inspire old-school classic tailoring. But wherever you are, there’s a diversity to Canadian fashion, and these Canadian menswear brands challenge regional style in impressive ways.

2 months ago | ellecanada.com | Allie Turner

Section Thirty Five is a streetwear brand founded by Justin Louis, a member of the Samson Cree Nation. The brand blends contemporary fashion with Indigenous culture, creating pieces that make powerful statements about identity and heritage. Louis takes inspiration from the duality of the past and present of the Indigenous experience, and uses art and fashion to tell his peoples’ stories in a way that resonates with the streetwear generation.

2 months ago | ellecanada.com | Allie Turner

Sustainability might just be the chicest word in fashion right now, but beyond the buzz the word itself can feel frustratingly vague. What does it really mean to be sustainable today? The truth is, there’s no single definition or solution to environmental sustainability. The most forward-thinking labels understand that sustainability isn’t just about swapping fabrics or offsetting emissions; it’s about building an entire ecosystem of choices, starting with why the brand exists in the first place.

2 months ago | ellecanada.com | Allie Turner

Dressing for spring—that tricky period where the weather oscillates between crisp, cold, sweltering, and damp—calls for pieces that can handle the unpredictability of a transitional season. Enter suede: the perfect fabric for in-between times, bridging the gap between the structure and warmth of leather and the softness and ease of cotton.