Allison Herman

1 month ago | sheownsit.com | Allison Herman |Melissa Stewart

by Allison Herman, CEO of DragonwingAs a founder, one of the most powerful ways I’ve grown my brand is by tapping into the passion of my community. When I started Dragonwing, a performance apparel brand for girls, I knew our success would depend on authentic connections. I didn’t want just customers—I wanted a movement of young athletes and performers who truly loved what we created and could share that excitement with others. That’s where our ambassador program came in.