
Articles
-
Jan 17, 2025 |
techrepublic.com | Allyssa Haygood-Taylor
A buyer journey is a sales process from the perspective of the customer. It refers to the buyer’s mindset when identifying their problem, comparing possible solutions, and making a purchasing decision. By understanding the flow through this purchasing process, sellers can engage appropriately and with the important information buyers want and need to make a purchase.
-
Jan 15, 2025 |
techrepublic.com | Allyssa Haygood-Taylor
Omnichannel marketing, sales, and service facilitate engagement with leads and customers through various SMS, phone, email, and social media channels. This strategy helps brands reach more potential customers while keeping the content personalized and consistently branded. Using CRM software to integrate all these channels through one hub helps users manage brand voice and generate data-driven insights for lead nurturing.
-
Jan 8, 2025 |
techrepublic.com | Allyssa Haygood-Taylor
Operational customer relationship management tools offer advanced custom workflows, visual pipelines, and day-to-day operation management tools to provide the best client experience with minimal effort. Choosing a CRM emphasizing operations can help centralize business information and reduce manual work.
-
Dec 20, 2024 |
techrepublic.com | Allyssa Haygood-Taylor
Analytical customer relationship management software offers advanced analytics and reports to help businesses make data-based decisions for improved business operations and customer experience. Choosing the right analytical CRM system to match your organization’s operations and goals can bring several benefits, like increased productivity and data integrity.
-
Dec 3, 2024 |
techrepublic.com | Allyssa Haygood-Taylor
A CRM for Outlook is a customer relationship management solution that can integrate with the Microsoft email platform. If you’re already using Outlook as an email provider, it makes sense to consider investing in a CRM with that integration available so that your business communications and analytics are all connected. Here’s a comprehensive list of CRM tools with both an Outlook integration and an identifiable use case for email or activity management.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →