Alp Sarper

5 days ago | economymiddleeast.com | Alp Sarper

It’s a late afternoon in Riyadh when I sit down with Soraya Benchikh, group chief financial officer of British American Tobacco (BAT), a leading multi-category business undergoing a massive industry transformation with a purpose of creating A Better Tomorrow™, for what turns into one of the most enriching and human conversations I’ve had with a corporate leader. Her energy is calm yet commanding. She speaks in thoughtful cadence, her words weighed with both intellect and humility.

1 week ago | economymiddleeast.com | Alp Sarper

Gulf Craft has unveiled a stunning addition to its prestigious Majesty Yachts portfolio — the Majesty 100 Terrace, a 105’8” (32.25-metre) marvel, which represents a bold evolution in superyacht design, combining exceptional performance with groundbreaking outdoor living concepts. Named for its distinctive multiple terraces, this 199GT vessel features a private owner’s terrace on the bow and innovative fold-down balconies that seamlessly extend the yacht’s living spaces into the open air.

1 week ago | economymiddleeast.com | Alp Sarper

If you are in the market for a luxury limousine, you could go for a “Sonderklasse” that is the S-Class Mercedes-Benz or opt for one of their competitors. But if it’s a stylish and luxurious first class lounge on wheels you’re after, then the Mercedes-Benz Vision V might just be the one for you. We recently witnessed the unveiling of this showpiece at the Mercedes-Benz Brand Center in Dubai that showed us a glimpse into the future of the upcoming Van Electric Architecture (VAN.EA).

1 month ago | economymiddleeast.com | Alp Sarper

“April in Paris — this is a feeling no one can ever reprise,” crooned Ella Fitzgerald in one of her nostalgic songs. And, indeed, what happened these past few days may be impossible to recapture. If you’ll permit the indulgence of a little name-dropping, my recent sojourn involved the company of Alain Prost, Felipe Massa, and a singular horological marvel: A collaborative masterpiece from Richard Mille and Ferrari.

1 month ago | economymiddleeast.com | Alp Sarper

Inspired by 115 years of legacy and Ettore Bugatti’s timeless philosophy, the Tourbillon marks a new era in hyper sports cars. Named after the intricate watchmaking mechanism, this masterpiece blends unrivalled performance with elegance and engineering artistry. Its all-new 8.3L V16 engine, developed with Cosworth delivers 1,000 horsepower while the three electric motors supply a further 800 to a breathtaking total of 1,800 horsepower.