Alyssa Adams

1 week ago | modernaesthetics.com | Alyssa Adams |Jason Mazda

Evolus, Inc. rolled out a new campaign, “Drop the F Word,” ahead of the upcoming commercial launch of EvolysseTM injectable hyaluronic acid gels. The campaign aims to challenge outdated perceptions and language in the aesthetics industry, according to a press release, and introduces EvolysseTM. The company says EvolysseTM is specially designed to deliver long-lasting, natural-looking results in the treatment of moderate to severe dynamic facial wrinkles and folds, such as nasolabial folds.

2 weeks ago | modernaesthetics.com | Anil Shah |Alyssa Adams |Jason Mazda

In response to rising rates of revision surgery and dissatisfaction with overly augmented results, an international coalition of leading plastic surgeons has introduced new framework for achieving more natural outcomes in breast augmentation. The Global Consensus on Natural Breast Beauty, launched April 11 at Palazzo Turati in Milan, aims to shift the focus in aesthetic breast surgery from volume-driven trends to patient-centered, anatomy-based planning.

2 weeks ago | modernaesthetics.com | Anil Shah |Alyssa Adams |Jason Mazda

The research firm Clarivate projected the global aesthetics market to reach a value of €22.9 billion by 2028, growing at a compound annual growth rate (CAGR) of nearly 8%. This growth, Clarivate said, is driven by trends such as the shift toward natural-looking treatments, the rise of combination treatments, and the increasing impact of social media on cosmetic procedure awareness.

3 weeks ago | modernaesthetics.com | Alyssa Adams |Jason Mazda

In this week's episode of MATV News we are excited to share the discussion topics for this year's Tell-All Tribune: An Aesthetic Think Tank; Dr. Anil Shah explains the benefits of combining hot and cold therapy; Merz Aesthetics continues its partnership with a women's soccer team; and artificial intelligence takes center stage in the latest issue of Modern Aesthetics.

3 weeks ago | modernaesthetics.com | E. Victor Ross |Alyssa Adams |Jason Mazda

Danish laser company Advalight will directly manage its sales operations moving forward, the president of the company’s US subsidiary said on LinkedIn. Travis Mahan, president of Advalight Corp and executive vice president of global sales for Advalight, said the move is “to better align with our fundamental principles.” Mahan addressed concerns that he said had recently been raised by owners of the company’s ADVATx owners about the origins and future of the device in the US market.