Alyssa Hirose

Vancouver

Writer at Freelance

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Articles

Inside the secluded yoga retreat on a Bowen Island trip

3 weeks ago | bcbusiness.ca | Alyssa Hirose

When I’m packing for any trip, I’ll optimistically shove a single set of workout clothes into the bottom of my bag (where, usually, it remains until I get home). But the day before leaving for Nectar Yoga Retreat, I make sure my husband Chris and I have three sets each: this two-night getaway on Bowen Island, just northwest of Vancouver, promises at least one hour-long movement session per day.
2025 Women of the Year Awards: Carol Lee

1 month ago | bcbusiness.ca | Alyssa Hirose

Community Builder: Carol LeeWhen Carol Lee says she has a “people-centric approach to revitalization,” she makes the work sound awfully simple. But the fact is, this community builder, entrepreneur and champion of philanthropy has a multifaceted, creative and complex labyrinth of ongoing strategies for uplifting Vancouver’s Chinatown.
Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

2 months ago | blog.hootsuite.com | Alyssa Hirose

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds, Senior Vice President of Global Content, Media, and Partnerships at Hilton.
Instagram algorithm tips for 2025: Everything you need to know

2 months ago | blog.hootsuite.com | Alyssa Hirose

The Instagram algorithm affects everyone who uses the platform. Learn the latest ranking factors and make sure your content gets seen.
311 Instagram caption ideas [plus free caption generator]

Mar 25, 2025 | blog.hootsuite.com | Alyssa Hirose |Trish Riswick

An Instagram caption is the text that appears along with an Instagram photo or video. It’s a word (or emoji) based opportunity to elevate your content, provide context, share information, or joke around. It can be up to 2,200 characters. That’s a lot of room for words, but experts generally recommend not writing essay-length captions: the best ones communicate effectively and efficiently. 150-ish characters is a good benchmark.
In a Cold Snap, Vancouverites Are Happy to Indulge in Affogato

Feb 7, 2025 | nuvomagazine.com | Alyssa Hirose

It’s a blustery, biting, big-toe-frozen-to-your-Blundstones time of year. Wintery warnings echo everywhere, and all Vancouverites want to do is hunker down in a cozy spot with a nice hot cup of—ice cream? “Even when the weather is cold and cloudy and crummy, we still have people ordering affogato,” says Giancarlo Cusano, owner of Dolce Amore.
Where to Eat and Drink in Old Montreal: A Foodie’s Review

Feb 6, 2025 | nuvomagazine.com | Alyssa Hirose

Where to Eat and Drink in Old Montreal: A Foodie’s Review Current Issue — Six restaurants and bars to add to your Montreal checklist.
Storytelling with data: Strategies to captivate your audience

Jan 10, 2025 | blog.hootsuite.com | Alyssa Hirose

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isn’t a fairytale: it’s an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
Sushi Mahana Offers a Kimono-Dressing Experience Ahead of the 20-Plus Course meal

Dec 4, 2024 | nuvomagazine.com | Alyssa Hirose

As Yuki Aida gently ties the soft strings holding my juban together, I ask the top of her head a question. “Do, um, Japanese people ever come in for this?” She smiles and shakes her head. Duh, I think. Aida’s North Shore restaurant, Sushi Mahana, offers the dressing as a bonus—patrons who have booked in for the 5:30 p.m. omakase sitting can arrive an hour early to be outfitted in kimonos by the restaurant’s staff.
It’s Always Aperitivo Hour at Meo, Vancouver’s New Cocktail and Snack Bar

Nov 22, 2024 | nuvomagazine.com | Alyssa Hirose

It’s Always Aperitivo Hour at Meo, Vancouver’s New Cocktail and Snack Bar Current Issue — A seductive escape in the city's Chinatown, designed by Ste Marie Studio. Meo just opened this past February, but the team behind it has been around the block—literally.