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3 weeks ago | 
blog.hootsuite.com | Alyssa Hirose
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds, Senior Vice President of Global Content, Media, and Partnerships at Hilton.
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1 month ago | 
blog.hootsuite.com | Alyssa Hirose |Trish Riswick
An Instagram caption is the text that appears along with an Instagram photo or video. It’s a word (or emoji) based opportunity to elevate your content, provide context, share information, or joke around. It can be up to 2,200 characters. That’s a lot of room for words, but experts generally recommend not writing essay-length captions: the best ones communicate effectively and efficiently. 150-ish characters is a good benchmark.
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2 months ago | 
nuvomagazine.com | Alyssa Hirose
It’s a blustery, biting, big-toe-frozen-to-your-Blundstones time of year. Wintery warnings echo everywhere, and all Vancouverites want to do is hunker down in a cozy spot with a nice hot cup of—ice cream? “Even when the weather is cold and cloudy and crummy, we still have people ordering affogato,” says Giancarlo Cusano, owner of Dolce Amore.
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2 months ago | 
nuvomagazine.com | Alyssa Hirose
Where to Eat and Drink in Old Montreal: A Foodie’s Review Current Issue — Six restaurants and bars to add to your Montreal checklist.
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Jan 10, 2025 | 
blog.hootsuite.com | Alyssa Hirose
Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isn’t a fairytale: it’s an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
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Dec 4, 2024 | 
nuvomagazine.com | Alyssa Hirose
As Yuki Aida gently ties the soft strings holding my juban together, I ask the top of her head a question. “Do, um, Japanese people ever come in for this?” She smiles and shakes her head. Duh, I think. Aida’s North Shore restaurant, Sushi Mahana, offers the dressing as a bonus—patrons who have booked in for the 5:30 p.m. omakase sitting can arrive an hour early to be outfitted in kimonos by the restaurant’s staff.
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Nov 22, 2024 | 
nuvomagazine.com | Alyssa Hirose
It’s Always Aperitivo Hour at Meo, Vancouver’s New Cocktail and Snack Bar Current Issue — A seductive escape in the city's Chinatown, designed by Ste Marie Studio. Meo just opened this past February, but the team behind it has been around the block—literally.
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Nov 21, 2024 | 
blog.hootsuite.com | Alyssa Hirose
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).
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Nov 14, 2024 | 
l8r.it | Alyssa Hirose |Stacey McLachlan
Even if you haven’t seen Christmas Wishes and Mistletoe Kisses, you’re probably more than familiar with the plot. A beautiful but jaded interior designer who doesn’t believe in Christmas decorates a mansion for a handsome businessman and the sparks—and holiday magic—start to fly. They are both very white.
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Oct 31, 2024 | 
l8r.it | Alyssa Hirose
Miranda Sam is five foot one—and when it comes to fashion, that’s a big deal. “You have to get everything tailored, and you never feel like clothes fit right,” she shares. Her lifelong interest in style and short-gal status prompted her to take sewing classes and gather some striking intel on height. She found that more than 50 percent of women in Canada, the U.S. and the U.K. stand at five-four or below, so that’s exactly who she founded Vancouver-based Shortlisted for.
