Alyssa Meyers

6 days ago | marketingbrew.com | Alyssa Meyers

Sports marketing has long been flooded with beverages. Sports drinks, alcohol brands, and Big Soda are historically dominant in the space, and with prebiotic-soda brands claiming their piece of the pie, it’s only getting more competitive. Liquid Death is one such brand that’s recently started throwing its hat—or should we say can—in the ring.

6 days ago | marketingbrew.com | Alyssa Meyers

It’s been a newsy NewFronts this year. Literally. On Wednesday afternoon, a group of news publishers convened at the Interactive Advertising Bureau-hosted event to talk about brand safety and interest in hard news content. The following morning, the New York Times put on its first NewFront presentation in six years. But many of these publishers’ messages to advertisers focused on what they had to offer beyond their news products.

1 week ago | marketingbrew.com | Alyssa Meyers

Not everyone who picks up a golf club can make it to the Masters, as Bill Murray’s character famously fantasizes about in Caddyshack. For its debut brand campaign, though, indoor golf and entertainment company Five Iron wants everyone to know that even if they’re no Rory McIlroy, they can still have a good time on the green.

1 week ago | marketingbrew.com | Alyssa Meyers

When the marketing team at L’Oréal-owned nail-polish brand Essie began looking for the perfect face of its new long-lasting gel polish, a certain pair of very large ears in Brooklyn started burning. Who better to promote the product—and serve as Essie’s first celebrity spokesperson and sports partner—than the New York Liberty’s iconic mascot Ellie the Elephant, who became a cultural phenomenon as the team worked its way to its first WNBA championship last year? There was just one problem.

1 week ago | marketingbrew.com | Alyssa Meyers

Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. Since then, the financial services brand has carved out a significant presence across leagues from the NWSL to Unrivaled, and major sporting events from the Women’s World Cup to March Madness to the Super Bowl. There was one major women’s sports property that Ally didn’t have a big presence in, though: the WNBA.