Alyssa Meyers

2 weeks ago | marketingbrew.com | Alyssa Meyers

The first few months of the second Trump administration have been marked by anti-DEI efforts targeting corporate America and the government, and as the administration seeks to prevent trans athletes from competing in sports, athletic organizations are finding themselves in the crosshairs. The WNBA is one of a few sports leagues standing firm.

3 weeks ago | marketingbrew.com | Alyssa Meyers

No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception. For Snapchat, the tournament is part of a broader push into sports that’s a decade in the making. It started with typical coverage—highlights from big events like rivalry games—which remains vital to the average sports fan. But with the majority of Snapchat’s audience under the age of 25 at the time of the initial push, the platform wasn’t looking to only engage the typical fan.

3 weeks ago | marketingbrew.com | Alyssa Meyers

College basketball isn’t the only sport that’s in season at the moment—although it may seem that way for those who can’t stop checking their March Madness brackets. And while MassMutual, like many other brands, wanted to tap into the growing fandom around women’s college hoops, its marketers were also looking to put together a campaign with staying power beyond the tournament as part of a broader push into women’s sports.

4 weeks ago | marketingbrew.com | Alyssa Meyers

Four years ago, the women’s NCAA tournament wasn’t even technically called March Madness. Fast-forward to last year, and the women’s championship game had more viewers than the men’s for the first time, as players like Caitlin Clark, Angel Reese, Kamilla Cardoso, and Cameron Brink became household names over the course of the tournament. Then, as college seniors tend to do, they graduated.

1 month ago | marketingbrew.com | Alyssa Meyers

The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit of a northern attitude. For the past six years, ESPN has promoted its broadcast coverage of the Masters by creating ads set to covers of Ray Charles’s “Georgia on My Mind” performed by modern artists like Leon Bridges and Kane Brown.