Alyssa Meyers

3 days ago | marketingbrew.com | Alyssa Meyers

Gainbridge is ensuring its place in the women’s sports ecosystem. The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also play). But it’s also expanding its presence outside of basketball.

1 week ago | marketingbrew.com | Alyssa Meyers

Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect. That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.

2 weeks ago | marketingbrew.com | Alyssa Meyers

Fubo is getting in the zone. Capitalizing on growing demand for women’s sports like basketball and volleyball, the streamer introduced a hub for women’s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll out Saturday in time with the second weekend of the WNBA season, VP of Ad Sales Jennifer Monson shared exclusively with Marketing Brew.

2 weeks ago | marketingbrew.com | Alyssa Meyers |Jasmine Sheena |Kelsey Sutton

What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to? At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number at NBCUniversal, Jamie Foxx cracked jokes hosting Fox’s upfront, and late-night show hosts like Seth Meyers and Jimmy Kimmel delivered onstage stand-up sets.

2 weeks ago | marketingbrew.com | Alyssa Meyers

How do you like them apples? For the fourth year in a row, Apple was named by Kantar as the most valuable brand in the world. The tech giant earned the top spot with a brand value of $1.3 trillion, according to Kantar’s annual BrandZ report, which ranks companies around the world based on factors like consumer perceptions and financial valuations. That’s up 28% from last year, when it was also Kantar’s most valuable brand.