Amanda Shih-Goel

New York

Freelance Editor and Writer at Freelance

Editorial Lead at Squarespace

Content marketing @Squarespace. Formerly: @policygenius @scholastic @penguinrandom

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Articles

Website Header Design: Best Practices and Examples – Squarespace

3 weeks ago | squarespace.com | Amanda Shih-Goel

First impressions matter online. Your website header, that strip at the top of your site, is often the first element visitors notice and interact with. It can be a powerful tool for both navigation and conversion. Many website owners worry about getting their header "right" without knowing exactly what that means. This guide breaks down the essential elements and strategies for creating website headers that look professional, work intuitively, and drive results. What is a website header?
How to Make a Booking Website in 10 Steps – Squarespace

1 month ago | squarespace.com | Amanda Shih-Goel

Whether you're a fitness instructor scheduling classes, a consultant booking client meetings, or a photographer managing sessions, an online booking system can transform how you run your business. Creating a dedicated booking website doesn't just save you time, it also provides a professional, hassle-free experience for your clients and helps you build your brand.
What is a SKU and How Can You Use Them? – Squarespace

2 months ago | squarespace.com | Amanda Shih-Goel

Whether you're launching an online store, selling a variety of products, offering digital downloads, or selling services, staying organized with your offerings is crucial for success. Stock keeping units (SKUs) are the unsung heroes of inventory management. These unique identifiers help you track items, fulfill orders accurately, and make smarter business decisions. Think of SKUs as your business' internal organization system.
5 Best AI Website Examples for 2025 – Squarespace

2 months ago | squarespace.com | Amanda Shih-Goel

Squarespace’s Blueprint AI website builder was designed to combine the efficiency and power of artificial intelligence with more than 20 years of Squarespace design expertise—all to help you create a unique website that stands out, in minutes. But what does the result actually look like? Below are five examples of completed AI websites designed by Blueprint AI.
7 Beautiful Newsletter Examples That Work – Squarespace

Mar 7, 2025 | squarespace.com | Amanda Shih-Goel

Whether you're running an online store, keeping up with clients, managing a blog, or building a personal brand, email newsletters are key to keeping your audience engaged and driving traffic to your website. But the right newsletter design depends on your message and what you want subscribers to do after reading. Check out these seven email newsletter examples from Squarespace Email Campaigns designed to help you connect with subscribers.
3 Lessons From the Making of Squarespace’s Big Game Ad – Squarespace

Feb 9, 2025 | squarespace.com | Amanda Shih-Goel

For the last decade, Squarespace has been a fixture at the Big Game, showing millions of viewers the many ways you can use Squarespace to build a beautiful website, sell your products or services, and more. During this year’s game, we debuted “A Tale As Old As Websites,” a short film starring Barry Keoghan and his donkey as they spread websites and opportunity across the idyllic Irish countryside.
5 Great Art Portfolio Website Examples for 2025 – Squarespace

Dec 10, 2024 | squarespace.com | Amanda Shih-Goel

Creating a portfolio website for your art is one of the best ways to get your work in front of potential clients, employers, or customers. While many people may discover your art through social media or word-of-mouth, people will often look for a portfolio website for more information. An online art portfolio gives you a professional place to showcase your work and guide visitors to a store or booking page. It’s also a space for you to show off your working style and experience.
5 Best Restaurant Website Examples for 2025 – Squarespace

Nov 25, 2024 | squarespace.com | Amanda Shih-Goel

The website for your restaurant or any food business is a major opportunity to get customers in your door. Your website isn’t just for sharing the information they need to book a table or decide to stop in, it’s one of your best platforms to communicate the atmosphere of your restaurant. While each of these five website examples have similar pages, each shows a different way to present images or choose colors and fonts that reflect the unique energy of the business.
2024 Guide to Holiday Email Marketing Strategy – Squarespace

Nov 8, 2024 | squarespace.com | Amanda Shih-Goel

Email is one of the best ways to reach your most invested customers because they’ve signed up to hear from you. Inboxes are always full, but the holiday shopping season is a period when your customers are likely to be looking to their inboxes for deals and gift ideas. Here’s how to plan your holiday email strategy, ideas and examples for your messages, and tips for getting the most out of each email.
Holiday Marketing Tips: Ultimate Checklist for Sales Success – Squarespace

Nov 1, 2024 | squarespace.com | Amanda Shih-Goel

A recent report by eMarketer estimates holiday spending will grow to over $1.3 trillion this year, with ecommerce and mobile commerce sharing equal importance with in-store shopping for customers. And with half of people in an eMarketer survey stating they’ll start gift shopping before Thanksgiving, it’s best to start getting ready for holiday sales and marketing long before fall or winter begins.