Amber McBain

Jan 8, 2025 | wellspa360.com | Amber McBain

As colder weather rolls in, so do the opportunities to renew your spa’s offerings and meet your clients’ evolving skin care needs. Winter brings new possibilities, from creating a seasonal menu to enhancing your social media presence. Let’s discuss how to harness these tools to boost your reputation and attract new clients. Log in to view the full articleAs colder weather rolls in, so do the opportunities to renew your spa’s offerings and meet your clients’ evolving skin care needs.

Oct 4, 2024 | wellspa360.com | Amber McBain

You stock high-quality products, have created a serene space and are an expert at performing soothing, professional spa treatments. Now, you need to ensure that clients are flowing in through your doors. Naturally, you’ll want to consider your marketing plan. You’ll need to include strategies that build awareness for your business, pique the interest of potential customers, solicit bookings and encourage return visits. One crucial aspect you’ll want to consider is your digital marketing plan.

Jun 6, 2024 | wellspa360.com | Amber McBain

Offering the top summer treatments and planning properly will allow you to seize every marketing opportunity and ensure your spa’s success this summer. By Maridav - stock.adobe.comEach season brings something unique that’s worthy of celebration. With the arrival of summer, you can expect longer days, warmer weather and plenty of time in the sun. As a spa professional, you will want to consider how best to harness the shift in the seasons for your business.

May 31, 2024 | wellspa360.com | Amber McBain

Amber McBain, VP of Marketing & Communications, Éminence Organic Skin CareCourtesy of Amber McBain/ÉminenceAlthough the term “wellness” is frequently used in the spa industry, it’s easy to overlook what it actually means. I like to think of wellness as any daily practice that enhances your life. When you get specific about what wellness means to you, it’s easier to understand the importance of it. Log in to view the full article

Mar 5, 2024 | wellspa360.com | Amber McBain

Thanks to your extensive knowledge and experience with various skin types, your esthetic clients know they can rely on you to bring out the best in their skin. You’re already fully equipped to help them achieve their goals using great products; you can kick things up a notch by bringing in tools to help you deliver amazing results while providing an extraordinary experience. Let’s look at some trending facial massage tools that will help you give your guests the glow they’re looking for.