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1 week ago | 
nymag.com | Jane Pratt |Amelia Jerden
Photo-Illustration: The Strategist; Photos: Jane Pratt, Retailers Jane Pratt, the founding editor of Sassy, Jane, xoJane, and, now, Another Jane Pratt Thing, is very particular about her stuff. Like Jason Schwartzman, Debi Mazar, and Amy Sedaris before her, Pratt’s tastes are uniquely specific and discerning, as are her explanations for why she likes the stuff she likes.
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2 weeks ago | 
nymag.com | Amelia Jerden
Photo-Illustration: The Strategist; Photos: Retailers When you shop as regularly as we do, you learn that many brands just do some things better than others.
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1 month ago | 
nymag.com | Amelia Jerden
“Cooling” is one of the most frequently advertised features in sleep products, from mattresses and pillows to toppers and sheets. It makes sense — many sleep experts recommend a slightly chilly environment for optimal sleep, and even anecdotally most people know how impossible it is to sleep if you’re too hot. But staying cool is often a trickier issue to solve than by cranking the AC or strategically placing fans around your room.
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1 month ago | 
nymag.com | Amelia Jerden
Photo-Illustration: The Strategist; Source Image Getty Your go-to sleeping position is a big factor in what type of mattress and pillows you should buy — people who sleep mostly on their side will have different needs than people who sleep mostly on their back. But as I’ve done more and more reporting on how to pick the right products for the way you sleep, I’ve consistently heard the same warning from physical therapists and chiropractors: Sleeping on your stomach isn’t all that good for you.
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1 month ago | 
nymag.com | Amelia Jerden
Photo-Illustration: The Strategist; Photos: Retailers As the question of what might be worth buying sooner rather than later races through everyone’s brains due to President Donald Trump’s newly announced tariffs, lots of brands seem to be making the case for adding to cart now — before they are forced to increase their prices. The Strategist is tracking the effect on several Strategist best sellers, including our pick for the Best Mattress Overall, the innerspring Saatva Classic.
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1 month ago | 
nymag.com | Amelia Jerden
25 items in this article 16 items on sale! Photo-Illustration: The Strategist; Photos: Retailers, Joe McKendry “Strategist Brain” is a series where staffers share the stores they’ve stopped into, stuff they’ve spotted, and extra tidbits from stories they’ve worked on. You’ll hear from a different writer every week. I take this Cotopaxi bag everywhere. I can’t afford to lose it.
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2 months ago | 
nymag.com | Amelia Jerden
If you’re anywhere near the wellness side of social media, you’ve probably seen people plugging their bed sheets into the wall and talking about the many benefits of grounding sheets, also called earthing sheets. The idea behind grounding sheets is that they keep you connected to the Earth’s electromagnetic field while you sleep, which lets you practice grounding — an alternative therapeutic practice that typically involves walking barefoot outdoors — without ever stepping foot outside.
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Feb 11, 2025 | 
nymag.com | Amelia Jerden
4 items in this article 1 item on sale! Photo: Amelia Jerden Ask enough sleep nerds about the best sound machines and two very different front-runners will ultimately emerge: the Dohm and the LectroFan. The Dohm, sold by a company called Yogasleep, is a mechanical sound machine that generates white noise via an actual fan whirring inside; it’s been a staple of the white-noise game since 1962.
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Feb 10, 2025 | 
nymag.com | Sam Daly |Amelia Jerden
Photo-Illustration: The Strategist; Photos: Retailers Presidents’ Day is the last big holiday weekend until the end of May (!), so it’s a big time for my fellow deal hunters. Most sales won’t start until this Friday or Saturday, but there are a few early offerings that are actually worth your time, so I’m starting my big list of Presidents’ Day deals now. Article and Brooklinen already have sales up and running, and the discounts won’t get better as the week goes on.
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Feb 4, 2025 | 
nymag.com | Amelia Jerden
Photo-Illustration: The Strategist; Photos: Retailers You know the drill: A holiday weekend means even more mattress sales than usual. So with Presidents’ Day approaching, I’ve gathered the best mattress deals I’ve found so far. Most brands are offering fairly standard discounts — in the range of 10 to 20 percent off, and often including extras like free pillows or sheets — but there are certainly some notable ones to take advantage of if you’re currently in the market for a new mattress.
