Amit Bapna
I happened to journalism after working in an ad agency & a bank. Now I write about marketing for one of the most respected global brands - for India & APAC.
Articles
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3 weeks ago |
thedrum.com | Amit Bapna
Goafest, the largest annual gathering of marketing professionals in India, recently concluded its latest edition in Goa, the country’s beach capital. Organized by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the three-day festival brought together more than 2,000 advertising and marketing professionals from across the country. Several key themes dominated the event.
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Oct 17, 2024 |
thedrum.com | Amit Bapna
Dentsu Creative India CEO Amit Wadhwa shares how bringing back two famous acquired brands fits well with the network's plans to create the 'agency of the future' in India. The agency of the future Are agencies on the cusp of the next wave of reorganization? Consolidation has been the vogue within agency networks in recent years, with many famous agencies making way for newly combined entities. Having once gone in that direction itself, Dentsu Creative in India is now bucking the trend.
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Oct 9, 2024 |
thedrum.com | Amit Bapna
The Drum hears from Meta's director of global partnerships, Paras Sharma, about how it is cultivating the next generation of Instagram influencers in India. Reflecting how the country is today thriving with creators, Meta-owned Instagram recently unveiled its flagship 'Creator Lab' in India.
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Sep 15, 2024 |
thedrum.com | Amit Bapna
As the sun sets on the Paralympic Games in Paris, the Cathay Pacific team reflects on their association with the Hong Kong team and how they helped the nation’s Paralympians make up for lost time.
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Aug 26, 2024 |
flipboard.com | Amit Bapna
How Taj Hotels reimagined its Ginger brand to attract India’s domestic travelersThe Indian Hotels Company (IHCL), owner of the Taj Hotels portfolio, is revamping its Ginger brand to appeal to modern travelers. Deepika Rao, IHCL’s …
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#BritishAirwaystoturn100inIndia: Even as UK's state carrier British Airways completes 100 years of flying to India next year, the country remains very important to BA. It is BA's second-largest market behind the US. The Indian de…https://t.co/YsJ7E7tr3O https://t.co/Qv8faVGnqS
#theinnerstory: This is a tale of the innerwear for men, a category that has just about started getting its share of the limelight in India, from the consumer and the marketer alike. Companies are actually launching various colours…https://t.co/MiQKW7Aeq7 https://t.co/GfcAtFK7uk
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