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Nov 15, 2024 | 
financialexpress.com | Amit Relan
By Amit RelanThe festive season in India is the official golden period for digital commerce brands. During this time, sales skyrockets as consumers eagerly seek the best deals across various platforms. An analysis conducted by the company has uncovered several key trends from the recent festive sales, including Big Billion Days (BBD) and the Great Indian Festival (GIF).
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Sep 22, 2024 | 
financialexpress.com | Amit Relan
By Amit RelanA brand takes several years to build a strong reputation and image. When it comes to social media, innovative strategies, intriguing content, consistency, and a lot more goes into establishing a strong digital presence. Social media accounts are an integral part of a brand’s online presence. They help build connections between the brand and its followers and consumers and develop brand loyalty.
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Aug 25, 2024 | 
financialexpress.com | Amit Relan
By Amit Relan Contextual targeting has become an increasingly valuable tool for brands aiming to connect with audiences on video streaming platforms like YouTube. It’s a more relevant and effective way, unlike traditional targeting methods that rely on user demographics or behaviour, while contextual targeting focuses on placing ads like the content being consumed.
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Jun 17, 2024 | 
planet.outlookindia.com | Amit Relan
Sustainability isn’t fancy jargon today. Considering the detrimental impacts of climate change that all of us are experiencing, industries are becoming more conscious of their ways of doing business. The events industry isn’t far behind, with the workforce consistently working towards developing and implementing solutions that mitigate the adverse effects on the environment.
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Jun 8, 2024 | 
learn.g2.com | Amit Relan
Amit Relan has been the co-founder and CEO of mFilterIt since 2015. He spearheads efforts to build trust and transparency in the global digital ecosystem. With 15 years of extensive experience in various roles at Nokia Networks, Alcatel, and Siemens, he brings invaluable insights to the forefront across the digital landscape.
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Jun 3, 2024 | 
learn.g2.com | Amit Relan |Jagmeet Singh |Yaroslav Kholod |Volodymyr Bilyk
The competitive advertising landscape demands trust and transparency from advertisers. Innovation and data-driven targeting are fueling the evolution of the ad ecosystem. But this change is opening up new vulnerabilities across digital advertising platforms that need emerging AI/ML-driven tech and comprehensive multi-layer digital ad protection. Protecting digital ads from ad fraud can lead the way into the future, building a seamless and secure advertising landscape.
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Mar 4, 2024 | 
everythingexperiential.businessworld.in | Amit Relan
Amit Relan, Director, Woot Factor dissects the reasons why integrating an event marketing strategy into your business is not just beneficial but essentialPrint this articleFont size -16+In the ever-evolving business landscape, it is vital to adopt diverse marketing strategies. Among many, Event marketing is considered a powerful tool to derive a connection among audiences on a deeper level.
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Feb 24, 2024 | 
cnbctv18.com | Amit Relan
The fraud graph is rapidly going upwards with every passing day and the victims are both the businesses and the customers. According to a recent survey report by global consultancy firm PwC, 57% of frauds happen via online platforms. The report also reveals that 26% of Indian organisations lost over $1 million only due to online fraud. In recent times, these online fraud techniques have matured and become discreet. These online frauds feed on the trust of a consumer and the reputation of a brand.
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Feb 4, 2024 | 
bwmarketingworld.businessworld.in | Amit Relan
It’s that time of the year again. As the financial begins, the marketers are all geared up to revamp their media plan. Like every year, there will be budget setting, campaign design, channel selection and many more decisions. However, with the evolving digital landscape, this will not be enough in 2024. Marketers need a holistic media plan to ensure they can optimise and safeguard their brand from the increasing digital risks.
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Oct 7, 2023 | 
htsyndication.com | Amit Relan
India, Oct. 7 -- Retargeting campaigns are a golden ticket for any marketer during the festive sale season. There is a myth that re-engagement during the sale season seems irrelevant as people are already buying. The fact is that this is the perfect time when app marketers should invest in it. During the festive season, the shoppers are ready to purchase. Thus, organic engagement skyrockets and marketers sideline the need for paid marketing.
