Amy Beardsley

Got blog posts stuck on page 2 of Google? Don’t give up—they’re your fastest path to more traffic! 🚀 If you're ranking 5-20, Google already likes your content. A little extra polish could push it to page 1.

A well-designed content strategy in finance can: 1. Build trust 2. Increase leads & conversions 3. Improve retention rates 4. Enhance your brand image 5. Establish you as an industry thought leader So, are you willing to leave all that on the table and not employ one?

The struggle with content isn't just in writing it. It's also in choosing the right format for it. Video? Written? Audio? Live or recorded? You must know your audience so you can deliver the right message in the best way. Experiment and get creative!

Outsourcing isn't just saving time; it's reclaiming clarity in my business. I can focus on growth instead just client work. My biggest challenge? Letting go and delegating tasks. But with processes in place, it's becoming easier. What's your biggest business growth challenge?

January = fresh start! Stop organizing closets, let’s boost your biz with a quick content cleanup: ✅ Check your Google Biz Profile ✅ Run a keyword gap analysis ✅ Audit backlinks & fix site issues ✅ Plan your next 90 days of content BTW - DM me for a free keyword analysis!

Marketing financial services: 1) Create valuable content: eBooks, webinars, blog posts 2) Engage on social media & professional networks 3) Personalized outbound emails - don't spam, tailor your message 4) Follow-up is key. It's not nagging, it's keeping top-of-mind awareness.

Don't just tell people what you do. Tell them why it matters. It's not about telling your story. It's about telling a story that resonates with the right person at the right time. That's what solidifies relationships and builds trust.

Today’s challenge: Reflect on your content strategy journey: ✅ Are you allowing room to learn and adjust? ✅ Do you see bumps in the road as opportunities to evolve? ✅ How can you embrace the process, not just the end goal? The best progress often happens in-between.

Here's a strategy for more engaging content: answer related questions readers often have. I use "People Also Ask" & "People also search for" on Google to find these. Add them as subheadings or FAQs. Keeps readers engaged & boost interaction. Try it and share your results!

Consistency > Volume in thought leadership. Instead of posting constantly, focus on sharing approachable expertise: quick tips, strong opinions, or personal stories linked to a theme. It's not about frequency, but building trust with reliable, valuable content.

Tip Friday: Create better content in 2 hours 🕑 ⏱️10 mins: Set goals ⏱️40 mins: Audit top content ⏱️30 mins: Brainstorm fresh ideas ⏱️30 mins: Prioritize & plan for 30 days ⏱️10 mins: Wrap up with quick wins and celebrate Try it and see how much clarity you gain!

in 2025, you won’t win at SEO just by using keywords. 💡 Google rewards sites that treat users well. ✔️ Help people find answers fast. ✔️ Use fast-loading pages. ✔️ Front-load value: Answer key questions upfront, then dive deeper. User-first content > SEO tricks.

Is your content ranking but not resonating? If your pages show up in search but don’t engage, the issue could be poor content organization. Try topic clusters—create a pillar post with supporting content that links together. It boosts SEO and keeps your audience hooked.

"An experienced writer can write for any industry." Sure, but research can’t replace expertise. Specialized writers know the audience, ask better questions, & create content that stands out. "Good enough" isn’t good enough. Do you want content that blends in or drives results?

Tip to Find High-Volume, Low-Competition Keywords: 👀 Look at Forums and Communities: Sites like Reddit or Quora can help you discover niche queries that people are actively searching for.

Tip to Find High-Volume, Low-Competition Keywords: 🔎 Focus on Long-Tail Keywords: Long-tail keywords are often less competitive and have a more targeted audience.

Nobody searches for 'insurance types for my small business.' They search for solutions: 👉 'What coverage do I need for X industry?' 👉 'What's legally required in my state?' 👉 'Best policies for a tech startup?' Write for people, not search engines.