Amy Hey

Ramsgate

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Bolt’s driving disasters

1 day ago | magazine.shots.net | Amy Hey

Whether it's scraping your frozen windscreen with a bank card or a seagull using your vehicle as its own personal toilet, the campaign playfully overdramatises the downsides of driving, while presenting Bolt as the smooth and serene alternative. Blending cinematic storytelling, comedically-timed editing and hilarious real-life observations, Geusebroek delivers a relatable and witty message, perfectly rounded off with the brand’s tagline: Why drive when you can ride?
OVO’s appliance apocalypse

2 days ago | magazine.shots.net | Amy Hey

The cinematic, 60-second spot uses traditional effects to bring an army of angry appliances to life as they hunt down a terrified protagonist. Drawing on classic horror movie tropes, the film culminates in a final moment of desperation as the man grabs his phone and uses OVO to gain back control over the energy in his home. Franki Goodwin, Chief Creative Officer added: “This work is what happens when a simple consumer insight takes a creative leap into something wonderfully wild.
ASICS unleashes its latest ambassador

3 days ago | magazine.shots.net | Amy Hey

Forget fancy exercise influencers and celebrity ambassadors, sportswear brand ASICS has revealed the ultimate feel-good, four-pawed motivational figure in this sweet campaign, created by Golin and directed by Peter Franklyn Banks through Kode Media.
HAIM’s hotel heartbreak

2 weeks ago | magazine.shots.net | Amy Hey

The film sees the trio of sisters lurking around the hotel room of Perks of Being a Wallflower star Logan Lerman. Danielle Haim lays on his bed and sings to him, while Alana lights a cigarette and Este changes the television channels. Bradley & Pablo bring the story to life with clever in-camera effects, particularly long single-take shots in which the characters seamlessly rearrange themselves around the room, Lerman seemingly completely unaware of the singers’ presence.
Peer Review: Niclas Larsson

2 weeks ago | magazine.shots.net | Amy Hey

Who are three contemporaries that you admire? Marcus Ibanez. He assisted me when he first started out, and it now a director extraordinaire. Very impressed by every move he makes. Athletes have always inspired me. They literally work out several times a day. If only artists could approach work the same way… Bi Gan. Anyone not keeping an eye on this young filmmaker right now really should. Armand Duplantis. Pole vaulter holding the world record at 6.27m, and fellow Swede.
Goose’s selfless lab rat

2 weeks ago | magazine.shots.net | Amy Hey

Known for his work with Radiohead, The Killers, Father John Misty and more, animator Chris Hopewell brings his distinctive storytelling to this emotive and beautifully crafted stop-motion promo, produced by Black Dog Films for American rock band Goose. The titular track from the band’s upcoming album, Everything Must Go, captures the moving story of a lonely rodent who escapes from his cage to discover the world outside is nothing but a barren, toxic wasteland.
YungBlud’s ode to 90s promos

2 weeks ago | magazine.shots.net | Amy Hey

Sarsfield brings his signature style to the energetic film, blending practical sets and in-camera trickery to whisk us away on a nostalgic whirlwind of pints, pubs and Fred Perry polo shirts – a stylistic nod to the vibrant era Brit Pop. “Lovesick Lullaby is meant to be fun, and that's all we wanted it to be – a throwback to when music videos were fun and playful, exciting and vibrant,” said Sarsfield.
Nike puts Luka Dončić on trial

2 weeks ago | magazine.shots.net | Amy Hey

In this comedic spot marking the release of sportswear brand Nike's latest Jordan Luka 4 sneaker, NBA star Luka Dončić is put on trial. His only crime? Having the coolest trainers in town. Created by Wieden + Kennedy and comedically directed by Caviar's Jody Hill, the film sees Dončić being interrogated in court over his “bad behaviour,” only to have the proceedings hilariously derailed by his irresistible Jordan sneakers.
Building it better: behind the scenes of sustainable set design

2 weeks ago | magazine.shots.net | Amy Hey

What inspired you to make sustainability a priority in set design and production at Experience? For me, it has always made sense that creativity should come with a sense of responsibility. We work in an industry that produces a lot of temporary environments, and there is a clear environmental cost to that. I started thinking more seriously about how we could reduce our footprint without compromising on the creative.
MG drives a good bargain

3 weeks ago | magazine.shots.net | Amy Hey

In this comedic campaign, created by DDB and directed by Amr El Haddad through Kino Films, vehicle brand MG highlights how even those who don’t own its cars still know them inside out. The initiative comprises six humorous ads, each transporting us to a silly scenario from a cinematic shoot-out to a life-or-death traffic accident, in which MG-lovers inconveniently obsess over a model from the brand’s latest range.