Amy Hey

Ramsgate

Staff Writer at shots

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Articles

HP's cinematic mathematics

3 weeks ago | magazine.shots.net | Amy Hey

In this dynamic and cinematic spot, created by Droga5 and directed by Martin Krejci through Ruffian, an HP printer helps a little girl turn a boring maths task into a dramatic, Hollywood-style chase. Titled The Cookie Problem, the film opens with the perplexed protagonist struggling with her online homework, when she prints the puzzle onto paper. The vibrant colours and illustrations help to bring her imagination to life, and a fantastical crime drama unfolds around her.
Mathery’s feathery fashion faux pas

3 weeks ago | magazine.shots.net | Amy Hey

We usually celebrate AI as a tool to enhance ideas rather than create them, so we were pleasantly surprised to learn that this fun and darkly comedic film was created almost entirely using AI, from concept to script to scenery.
STØ's labour of love

4 weeks ago | magazine.shots.net | Amy Hey

The film, titled The Breakup Artists, breaks the mould of tech advertising with Marcimain’s raw and unpolished human storytelling, diving headfirst into the emotional chaos of modern love; arguments, reconciliations, silences and all. “We wanted to create something you don’t usually see in a tech spot,” the director noted. “A brutally honest portrayal of relationships, to contrast just how steady and safe Stø’s products really are.
Coca-Cola’s mind-melting animations

4 weeks ago | magazine.shots.net | Amy Hey

Nothing says it’s summer like a slushy, and Coca-Cola are celebrating the frosty cerebral phenomenon associated with its new icy beverage in this vibrant campaign brought to life by agency Golden Wolf. Developed in close collaboration with WPP Open X, led by Ogilvy, the project tapped Golden Wolf’s bold storytelling to bring to life seven dynamic animations that visualise the sensation of brain freeze.
RSCA’s sporting renaissance

4 weeks ago | magazine.shots.net | Amy Hey

In this bold and inspiring short film titled Noblesse Oblige, ILA director Heleen Declercq artfully transforms the story of Brussels’ most iconic sports club, the RSCA, into a powerful visual statement. Through a montage of striking vignettes which possess an almost painterly quality in their composition and illumination, the poetic creative serves as a stirring manifesto for the brand’s traditional principles of leadership, confidence, class with modern values like integrity and inclusivity.
Airalo’s holiday mishaps

4 weeks ago | magazine.shots.net | Amy Hey

Deary brings her style and comedic charm to the witty spots, tapping into common holiday fears- such as taking the wrong public transport, or finding a tiny man into your hotel bed - which could easily be avoided by having some internet to hand. Deary added: “These films are why I don’t go on holiday. To me, they’re not ads—they’re memoirs. But unlike holidays, I loved making these spots.
Cole Palmer is ice-cool for Beats

4 weeks ago | magazine.shots.net | Amy Hey

Better known for his fancy footwork on the football pitch, English midfielder Cole Palmer stars in this serene spot, developed by Homeground and directed by GRANDMAS through Academy, for audio tech manufacturer Beats. The film, titled Some Play, Others Glide, sees the player drifting pensively around an ice-rink, oozing with calming charisma and maintaining a laser-sharp, meditative focus while listening to music on his Beats headphones.
Huggies' tribute to neonatal care

4 weeks ago | magazine.shots.net | Amy Hey

His first campaign for the US market, Stink director Ian Ruschel delicately brings to life this heart-warming human narrative, developed by Leo Burnett for nappy brand Huggies. The film follows a NICU nurse who was born prematurely and spent the first days of her own life in intensive care. It captures pivotal moments in her life, highlighting the profound impact of neonatal care and the resilience of those who experience it firsthand.
Volkswagen's antidote to indecision

4 weeks ago | magazine.shots.net | Amy Hey

Created by DDBs and helmed by Harold Einstein through Grand Bazar, this light-hearted campaign from vehicle brand VW playfully champions its cars as the easiest choice you’ll ever make. The film tells the story of Maxime, a man suffering from a chronic inability to make even the smallest decisions, from picking cards in a magic trick to ordering dinner in the school cafeteria. That is, until the time comes to buy a new car.
Onda Azul Institute’s sobering ocean forecast

1 month ago | magazine.shots.net | Amy Hey

It’s been 25 years since Tom Hanks brought Hollywood’s most famous piece of anthropomorphised ocean trash to life in American survival film Castaway – but where is Wilson now? This impactful campaign, created by Africa Creative in partnership with the Onda Azul Institute and tech company Vivo, transforms ocean data into an interactive journey illustrating Wilson’s imagined path through the world’s oceans.