Amy Hey

Ramsgate

Staff Writer at shots

Featured in: Favicon

shots.net

Articles

Onda Azul Institute’s sobering ocean forecast

1 week ago | magazine.shots.net | Amy Hey

It’s been 25 years since Tom Hanks brought Hollywood’s most famous piece of anthropomorphised ocean trash to life in American survival film Castaway – but where is Wilson now? This impactful campaign, created by Africa Creative in partnership with the Onda Azul Institute and tech company Vivo, transforms ocean data into an interactive journey illustrating Wilson’s imagined path through the world’s oceans.
Joy Crookes loses her head

1 week ago | magazine.shots.net | Amy Hey

In this bold and playful music video, directed by Alice Fassi through LA\PAC and C41 Studio for Joy Crooke's track, Carmen, the London-based artist explores themes of beauty, insecurity and comparison with a surreal twist. The narrative-led promo sees the singer taking home the severed head of a beautiful female influencer, who then helps Crookes reinvent her image.
Joy Crookes looses her head

1 week ago | magazine.shots.net | Amy Hey

In this bold and playful music video directed by Alice Fassi through C41 Studio for Joy Crooke's track Carmen, the London-based artist explores themes of beauty, insecurity and comparison with a surreal twist. The narrative-led promo sees the singer taking home the severed head of a beautiful female influencer, who then helps Crookes reinvent her image.
Tesco’s topping of contention

1 week ago | magazine.shots.net | Amy Hey

Created by BBH Dublin and directed by Amara Abbas through Iconoclast, this energetic and witty campaign from UK supermarket brand Tesco draws inspiration from a dispute that has long divided the nation – should pineapple really go on pizza? The ad opens with a couple doing their weekly shop, when one of them suggests picking up a pineapple – for the pizza.
Kiwi Plates’ fright night

2 weeks ago | magazine.shots.net | Amy Hey

Developed by Saatchi & Saatchi and wittily directed by Jane Shearer of 3&7, this hilarious spot for custom numberplate company Kiwi Plates tells a very-soon-to-be mum and dad's spooky birth story. As they race through the night to the hospital, things take a bizarre turn – unsettling wolf howls echo through the dark, and a creepy old woman appears just in time to witness the roadside birth. Her deadpan line, “Nice night for it”, becomes the perfect inspiration for a custom numberplate.
Loyle Carner's reflections on fatherhood

2 weeks ago | magazine.shots.net | Amy Hey

English music artist Ben Coyle-Larner (aka Loyle Carner) has unveiled this introspective, self-directed music video for his track Lyin. The film follows Carner as he journeys through a surreal dreamscape of childhood bedrooms, public bathrooms, auditoriums and woodlands, all while wearing his striped blue pyjamas.
Wait Until 8th dials in on the danger of smartphones

2 weeks ago | magazine.shots.net | Amy Hey

Wait Until 8th, a movement of parents pledging not to give their children smartphones until eighth grade, has unveiled this poignant campaign directed by Kevin Berlandi through Durable Goods. In the film, we see a young girl receiving a smartphone for her birthday. She takes a selfie, and the room fills with toxic online characters making nasty comments, portraying the psychological harm and loss of innocence that smartphones and social media inflict on young children.
Hovis's sign of the times

2 weeks ago | magazine.shots.net | Amy Hey

Faded ads painted on brick walls are woven into the fabric of the British urban landscape, yet are often overlooked in passing. This nostalgic Hovis spot pauses to appreciate these relics in a sweet tribute to the bread brand's heritage.
Jackson Wang gets inked

2 weeks ago | magazine.shots.net | Amy Hey

Rapper and member of boy band GOT7 Jackson Wang has unveiled this gruesome and captivating promo for his solo single Buck, directed by Nicholas Lam through Hound. The film opens in a dimly lit dining room, where Wang vents his rage on an unsuspecting cephalopod, its black ink spewing across his pristine white suit - a visceral introduction that sets the tone for what follows.
Greenpeace’s shocking shark tale

2 weeks ago | magazine.shots.net | Amy Hey

Photoplay director and animator Dropbear, aka Jonathan Chong, has united with environmental organisation Greenpeace to create this affecting animated film about the threat of long line fishing on the ocean’s ecosystems. The touching animation uses a bold mixed-media style to educate viewers about the unseen brutality of industrial fishing practices occurring just off Australia’s coastline.