Amy Hey

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MG drives a good bargain

2 days ago | magazine.shots.net | Amy Hey

In this comedic campaign, created by DDB and directed by Amr El Haddad through Kino Films, vehicle brand MG highlights how even those who don’t own its cars still know them inside out. The initiative comprises six humorous ads, each transporting us to a silly scenario from a cinematic shoot-out to a life-or-death traffic accident, in which MG-lovers inconveniently obsess over a model from the brand’s latest range.
Who is Mto Dooda?

2 weeks ago | magazine.shots.net | Amy Hey

This mixed-media short film, directed by JJ Augustavo (JonJon) through REVERIE Content, is a raw, touching and honest account of young Seattle artist Mto Dooda's life story so far. Titled OUT OF THE ABYSS, it opens with a candid, docu-style conversation with the young man as he discusses the loss of his father and his inspiration for making music.
Apple turns the tide

2 weeks ago | magazine.shots.net | Amy Hey

We’re used to seeing ads that show off the functionality of a fancy new tech product, but rarely does a spot demonstrate such a life-changing feature in a real situation as in this harrowing film for the Apple Watch. Created by TBWA\Media Arts Lab through Scoundrel, the film tells the real story of Byron Bay resident Rick Shearman, an experienced swimmer who found himself pulled 1.6 kilometres out to sea by a dangerous rip current.
Brian Cox gets wheely serious about overworking

2 weeks ago | magazine.shots.net | Amy Hey

As the summer approaches, coconut alcoholic drink Malibu has enlisted the help of Scottish actor Brian Cox and agency Wieden + Kennedy to help workers Clock Off work on time and enjoy the things they love. At the heart of the campaign is this fun hero film directed by Tim Heidecker through PRETTYBIRD, in which Cox realises he is pointlessly overworking and is inspired to clock off - roller-skating down a sun-soaked beachside boulevard and heading to the sands for a Malibu Piña Colada.
Aldi’s convenient chaos

2 weeks ago | magazine.shots.net | Amy Hey

Created by Leo Burnett and playfully directed by Arts & Sciences duo Adam & Dave, this comedic campaign from Aldi spotlights the unexpected consequences of shopping at the easy-to-navigate German supermarket.
Bonds gets deadly serious about comfort

2 weeks ago | magazine.shots.net | Amy Hey

Aussies are known for their laid-back approach to life, even though they live alongside some of the world’s most terrifying creatures.... their secret? Extra comfy undies, apparently. Bonds, the iconic Australian underwear brand, is debuting its Made for Down Under comfort in the U.S. with this bold campaign created by Special Group and directed by Stefan Hunt through Exit Australia.
Steve Rogers cobbles a whimsical spot for Telstra

2 weeks ago | magazine.shots.net | Amy Hey

In this playfully crafted spot, created by Bear Meets Eagle On Fire and +61 for the Australian telecommunications company, Revolver director Steve Rogers brings to life a fantastical story about an elusive shoemaker. The fable is set in a fairytale-like world full of eccentric customers from children to giants to clowns, who each look forward to the cobbler rolling into town. “Business owners are inherently imaginative people; they have a vision of where they want to go.
National Autistic Society’s world of difference

3 weeks ago | magazine.shots.net | Amy Hey

Produced by Caviar for the National Autistic Society, this touching campaign draws attention to misunderstandings surrounding the condition through the real story of a father, Chris, and his young daughter, who are both on the spectrum.
Fly the coop with Tecate

3 weeks ago | magazine.shots.net | Amy Hey

Is it a bird? Is it a plane? No, it’s Sylvester Stallone riding a CGI eagle in this fun new commercial for Heineken-owned beer brand, Tecate. Created by LePub through Rebolucion and co-directed by Armando Bó, an Oscar-winning filmmaker known for co-writing Birdman, and Sebastian Lopez, the campaign empowers Mexicans to enjoy life more by saying ‘no’ to tedious plans.
FKA Twigs gets passionate about performance

3 weeks ago | magazine.shots.net | Amy Hey

Featuring North West (11-year-old daughter of Kanye West and Kim Kardashian), filmmaker Kevin Smith and influencer/comedian Jake Shane, the film seamlessly shifts between acting and mesmerisingly choreographed musical scenes in which Twigs pitches an idea for a promo to her disapproving music label exec.