Articles

  • Jun 11, 2024 | stellarising.com | Amy Reynolds

    In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advertising, seeks to increase the probability that a customer will pick the brand in the future. THE KPI TO CARE ABOUTOur objective in advertising is to keep, with sights to grow, market share—if there was no advertising, consumers would, over time, forget the brand and that brand would lose sales within its category. In our business as marketers, we know penetration is key to driving market share.

  • Mar 3, 2024 | christianscholars.com | Amy Reynolds

    How can evangelical communities work together amidst differences to cast a vision for gospel witness? This article focuses on the origins, process, and legacies of the 1973 Chicago Declaration of Evangelical Social Concern, with reflections on its challenges to Christian higher education today.

  • Mar 24, 2023 | dovepress.com | Daniel Russell |Amy Reynolds |Sarah Appleton |Robert Adams

    Back to Journals » Nature and Science of Sleep » Volume 15 Authors Russell DI , Reynolds AC, Appleton SL , Adams RJ , Correia H , Bowman JA, Gill TK , Metse AP  Received 24 March 2023Accepted for publication 20 July 2023 Published 7 August 2023Volume 2023:15 Pages 623—637 DOI https://doi.org/10.2147/NSS.S412468Checked for plagiarism YesReview by Single anonymous peer reviewPeer reviewer comments 3 Editor who approved publication: Prof.

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