Amy Shoenthal

New York

Contributor at Forbes

USA TODAY bestselling author, The Setback Cycle. @ForbesWomen and @harvardbiz contributor. Marketing consultant. Bust a Rhyme champion.

Articles

How Peloton’s Women Leaders Are Shaping The Brand’s Future

2 weeks ago | forbes.com | Amy Shoenthal

Peloton, the brand that once defined the at-home fitness category has pedaled through some difficulty over the past few years. From high profile leadership shakeups, plummeting stock prices, and shifting consumer habits, the road has been anything but smooth. Fast forward to today, and the brand shows early signs of a comeback, with a powerful lineup of women executives steering the company’s transformation.
Seven Years In, The Female Founder Collective Remains A Cornerstone For Women Business Owners In A Rapidly Shifting Market

2 weeks ago | forbes.com | Amy Shoenthal

In 2018, Alison Wyatt reached a turning point in her career. Working at a Girlboss, she was helping create programming and educational content for ambitious women trying to succeed within the corporate world, but Wyatt noticed a trend at their events. "At each Girlboss Rally, we held an event for founders called the Startup Studio, and every year, it would sell out within 30 seconds," Wyatt says.
How to turn setbacks into success

Jan 16, 2025 | ted.com | Amy Shoenthal

By Amy Shoenthal Get a daily email featuring the latest talk, plus a quick mix of trending content. By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy
These Five Trends Are Shifting The Way Society Perceives Motherhood

Jan 14, 2025 | forbes.com | Amy Shoenthal

The conversation around motherhood has seen a profound transformation over the past ten years. In many ways, this shift is reflective of other factors – how society views gender roles, family dynamics, and workplace equality. From the growing recognition of unpaid labor to the push for workplaces that genuinely support working mothers, the narrative surrounding parenting—especially motherhood—has changed in ways that were unthinkable just a decade ago.
5 Ways Small Business Owners Can Prepare For The Election

Oct 7, 2024 | forbes.com | Amy Shoenthal

As the U.S. braces for the upcoming presidential election, small business owners harbor a unique set of concerns around how the outcome might impact their day to day operations. From legislation that could affect taxes, healthcare costs and regulation, the political climate will have a domino effect on consumer behavior, financial markets and more.
Dr. Becky Suggests ‘Sturdy Parenting’ To Address Parents’ Mental Health Crisis, Kids On Phones And More

Sep 17, 2024 | forbes.com | Amy Shoenthal

Last month, Surgeon General Dr. Vivek Murthy issued a warning about the mental health and well-being of parents. In this widely shared report, he notes that parents feel higher levels of stress than other adults over issues such as economic anxiety, worries about their children’s well-being and social media.
From TikTok To TV: Digital Creator Cyrus Veyssi Expands Their Influence

Aug 22, 2024 | forbes.com | Amy Shoenthal

“Baba, what’s your favorite thing about the fact that I’m a gender fluid person?” Cyrus Veyssi asks their father, architect Babak Veyssi, in one of their widely shared TikTok videos. “You go back and then this way,” the elder Veyssi answers, endearingly shifting from side to side in a dance that physically signifies, to him, the way in which his child approaches gender. The demonstration sends the younger Veyssi into a fit of laughter.
El arte de establecer expectativas como gerente de proyectos

Jul 25, 2024 | infobae.com | Amy Shoenthal

Gestionar las expectativas es una de las habilidades más importantes que puede desarrollar un gerente de proyectos. Cuando las expectativas se gestionan adecuadamente, los equipos están mejor preparados para ofrecer resultados excepcionales, desde la ejecución de una gran campaña hasta el cumplimiento de pequeños plazos diarios. Cuanto antes se desarrolle esta habilidad en la carrera profesional, mejor.
Five Ways Companies Can Attract And Retain A Gen Z Workforce

Jul 24, 2024 | forbes.com | Amy Shoenthal

This summer, an estimated two million people graduated with bachelor’s degrees. The majority of them were born in 2002, and they are now flooding the workforce. These graduates kicked off their college careers in 2020, which means this major academic milestone was marked by a global pandemic, so instead of acclimating to dorm life, they were taking remote classes from their childhood bedrooms.
Despite Recent Setbacks, There Is Still Hope For Democracy

Jul 4, 2024 | forbes.com | Amy Shoenthal

Emily Amick loves celebrating the Fourth of July as much as she loves her country. Unlike many Americans, the former lawyer, journalist, and political analyst hasn’t lost hope in democracy. Amick runs the Instagram account @emilyinyourphone, which offers people insight into the political process and suggests simple ways they can take action. Her mission is to help people overcome their sense of hopelessness by encouraging them to use their voice.