Ana Boyer

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Articles

The Rise of the Generalist

Jan 9, 2025 | figma.com | Aaron Britt |Ana Boyer |Kaitie Chambers

For a decade, I worked at the edges of disciplines—not quite a writer, not quite a designer, not quite a strategist. In startup land, this wasn’t unusual. These teams needed people who could context-switch between growth experiments and UX copywriting, or jump from onboarding new users to brainstorming a marketing campaign.

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