Ana Gomez

4 weeks ago | medium.com | Ana Gomez |Ana Gómez

Sports and business may seem worlds apart, but the lessons I learned on the court are incredibly relevant in my business. My journey through various sports has shaped how I approach challenges, teamwork, and growth in my professional life. Here’s how the principles I learned as an athlete can become the foundation for your success. If there’s something I appreciate deeply in my life, is my love for sports. My first medal came from swimming when I was just a year old.

1 month ago | medium.com | Ana Gomez |Ana Gómez

Your story is your new product. In a world where consumers have many alternatives and companies offer easily replicable products, what truly sets a brand apart? Is it quality, price, or perhaps something more intangible, something that creates a deep conversation between the brand and the consumer’s soul rather than their wallet? The answer lies in art and culture. These elements have been central to many successful campaigns, from Absolut Vodka to Louis Vuitton’s and Delvaux latest pop-ups.

Feb 17, 2025 | medium.com | Ana Gomez |Ana Gómez

Member-only storyAna Gómez·Follow4 min read·--Ever wondered why not having a pet could cost you your dream job? This story will make you think twice about the real meaning of company culture and brand values. Photo by Erda Estremera on UnsplashI got a call from Nestlé Purina, that cool brand that sells food for dogs and cats. The offices were outside of the city, but I thought it would be worth it since I would learn a lot. I went through various tests and interviews.

Jan 22, 2025 | medium.com | Ana Gomez |Ana Gómez

Unlock Your Business’s Full Potential: Why Brand Strategy is Your Secret Weapon for GrowthAna Gómez·Follow4 min read·--Many businesses focus mainly on creating an attractive visual identity and growing social media followers. However, what’s more valuable: having millions of Instagram followers with stagnant sales, or having a smaller following with healthy revenue streams? Let’s begin by defining brand strategy.

Jul 30, 2024 | medium.com | Ana Gomez |Ana Gómez

One Mississippi, Two Mississippi, Three Mississippi. Just one more point. Breath. I was reminding myself to stay calm, but my body knew that I was just one point away from winning the squash tournament and becoming a member of the first women's national squash team to represent Colombia in an international competition. It was 2002, if I remember correctly, when I played in my first national squash tournament.