Anand Jumnani

Nov 25, 2024 | aws.amazon.com | ABHAY KUMAR |Wajahat S. Khan |Anand Jumnani |Alex Buckhurst

As organizations across industries seek to elevate their customer service capabilities, the adoption of cloud-based contact centre solutions like Amazon Connect has emerged as a strategic priority. For NatWest Group, a leading banking and financial services group in the United Kingdom, the opportunity to enhance customer experiences through an Amazon Connect-powered contact centre was a critical initiative that would drive long-term loyalty and competitive advantage.