Articles

  • 2 weeks ago | fiercepharma.com | Andrea Park

    Sprout Pharmaceuticals is once again under fire from the FDA’s Office of Prescription Drug Promotion (OPDP). The OPDP issued a warning letter to the drugmaker—dated May 29 and publicly released this week—to express concerns over an Instagram post from Sprout’s CEO about Addyi, the company’s prescription pill for hypoactive sexual desire disorder (HSDD) in women. The post in question is from July 1, 2024.

  • 2 weeks ago | fiercepharma.com | Andrea Park

    With great power comes great responsibility, and Insulet, accordingly, is using its influence in the diabetes management space to improve the representation of people living with diabetes. The insulin pump maker announced Wednesday that it has collaborated with comic book publishing giant Marvel to develop a comic about a superhero who has Type 1 diabetes. In “Dyasonic: Sound of Strength,” protagonist Omnya struggles to manage her diabetes until she begins using Insulet’s Omnipod 5 insulin pump.

  • 2 weeks ago | fiercepharma.com | Andrea Park

    After a strong start to the year—as evidenced by the nearly 30% year-over-year increase in the top 10 brands’ first-quarter TV drug ad outlay—spending on pharmaceutical commercials has slowed throughout the second quarter so far. The 10 biggest spenders shelled out a combined $233.6 million to air their ads in April, down from March’s $248 million total.

  • 2 weeks ago | fiercepharma.com | Andrea Park

    Despite some recent setbacks to its sickle cell disease (SCD) pipeline, Pfizer is plowing ahead in improving education around the disease. The Big Pharma’s U.K. branch unveiled on Monday the first video in a planned two-part series dedicated to sharing the experiences of people living with SCD.

  • 3 weeks ago | fiercepharma.com | Andrea Park

    Argenx has signed on as an early partner to a newly launched initiative from media companies NBCUniversal Local and Digital Health Networks (DHN) that plans to offer healthcare marketing in the form of video and digital storytelling content.