Andrea Park

2 days ago | marieclaire.com | Rachel Epstein |Andrea Park |Gabrielle Ulubay

Gone are the days when self-help books were practically required to be cheesy, impersonal, and boring. Now, if you know where to look, you'll find empowering, genuinely useful self-help books designed to make you feel good, like you're receiving advice from a trusted friend or an inspiring mentor.

4 days ago | fiercepharma.com | Andrea Park

Once again, AbbVie dominates doctors’ ranking of makers of immunology meds. Just like last year, the Skyrizi and Rinvoq maker scored the highest by far in ZoomRx’s analysis of how healthcare providers (HCPs) view immunology drugmakers. More than 50 doctors were asked to rate 15 pharmas in a variety of measures across five core factors—reputation, HCP-centricity, innovation, patient-centricity and promotion—all of which contribute to an overall perception score.

1 week ago | fiercepharma.com | Andrea Park

Fresh off earning FDA approval for a prefilled syringe version of Vyvgart Hytrulo for at-home administration, argenx is building buzz with a new direct-to-consumer campaign. The “Treatment MY Way” push, which began Wednesday, centers on a minute-long commercial that’s set to roll out on broadcast TV. The ad follows three individuals, each of whom is decked out in Vyvgart Hytrulo’s now-signature purple shade and takes a visit to the My Way Corner Café.

1 week ago | fiercepharma.com | Andrea Park

As the annual Tardive Dyskinesia Awareness Week begins again, Neurocrine Biosciences is continuing its work to improve understanding of the condition and available treatments. This time around, the drugmaker recruited a familiar face to the cause: Carnie Wilson, member of Wilson Phillips and daughter of the Beach Boys’ Brian Wilson.

1 week ago | fiercepharma.com | Andrea Park

A little over a month after announcing her departure from Moderna, Kate Cronin has begun her “next adventure.”Cronin has joined Medtronic Diabetes as chief marketing officer, a company spokesperson told Fierce Pharma Marketing on Monday.