Andrea Rock

2 weeks ago | tasteforlife.com | Andrea Rock |Pamela Bump

Many major restaurants take advantage of a customer’s senses with sneaky strategies like “aroma marketing,” which boosts tempting smells of food, and specialized decor, which makes the customer subconsciously think of food with similar colors or physical qualities. A Duke University study noted that by raising the volume of all meal sizes, fast food companies could charge more and psychologically persuade customers to buy larger meal options.