Andrea Surnit

4 days ago | designrush.com | Andrea Surnit

AI models perform best when trained on carefully selected, high-quality web data that directly supports a clear, focused use case. Finding consistent, up-to-date web sources is crucial, but overcoming anti-bot measures and messy site structures requires reliable tools and infrastructure. Turning raw web data into AI-ready insights involves cleaning, normalizing, automating updates, and delivering data in formats that fit seamlessly into AI workflows.

4 days ago | designrush.com | Andrea Surnit

Gap’s 2010 logo redesign ditched its iconic blue box for a minimalist mark, triggering mass backlash and 14,000+ parody versions within days. The $100M rebrand was reversed in just six days, highlighting the risks of sudden identity shifts without testing, context, or community input. Gap’s failure remains a branding case study in emotional equity, showing how legacy design changes must transition customers, not surprise them. What happens when you erase decades of brand equity overnight? Ask Gap.

5 days ago | designrush.com | Andrea Surnit

Mattel is using the release of F1 The Movie to position Hot Wheels as more than a toy brand, tapping into entertainment, motorsports, and collector culture. The limited-edition $25 APXGP die-cast car features screen-accurate details and offers fans a tangible piece of the film’s world, launching June 24 on Mattel Creations. The campaign reflects Mattel’s push to make Hot Wheels part of lifestyle storytelling, where products feel like cultural moments instead of just merch.

5 days ago | designrush.com | Andrea Surnit

Happy Thursday leads with sound, not just sight, launching its first campaign as a full-length original song instead of a traditional ad. Gen Z collaboration is central to the brand’s identity, with INJI and Hannah Lux Davis shaping a campaign that feels created with the audience, not just for them. Authenticity beats algorithms. In a sea of AI-generated content, the brand’s handcrafted, culture-first approach stands out and builds real connection. What if your favorite drink had its own song?

5 days ago | designrush.com | Andrea Surnit

Systematized SEO workflows help agencies scale results efficiently across small business clients in a rapidly evolving search landscape. Optimizing for AI tools like ChatGPT and Google SGE is now essential through structured, clear, and complete content (AEO). With 91% of marketers prioritizing lead gen, organic search remains the most cost-effective growth channel for small businesses.