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1 day ago | 
designrush.com | Andrea Surnit
Over 30% of generative AI projects will be abandoned by the end of 2025 due to poor data quality and misaligned goals, according to Gartner. Without reliable, real-world data, even advanced models struggle to perform in production or deliver business value. Scalable AI starts with high-quality, structured data, not just powerful algorithms.
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1 week ago | 
designrush.com | Andrea Surnit
Building an in-house data pipeline can cost significantly more than anticipated and introduce hidden risks, from maintenance issues to scalability problems. Pre-built solutions help businesses avoid these pitfalls by offering scalable, secure, and maintainable data pipelines. The real question isn't just about building vs. buying — it's about choosing the right solution that aligns with your business goals and data needs.
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1 week ago | 
designrush.com | Andrea Surnit
Ignoring UX debt can quietly kill conversions, even functional products underperform when small usability issues erode user trust and create friction. Mapping user journeys, embedding usability metrics, and testing prototypes early help prevent costly redesigns later. High-performing teams treat UX as a cross-functional priority, not just a design concern. A well-crafted user experience (UX) design can significantly impact conversion rates, according to UXCam.
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1 week ago | 
designrush.com | Andrea Surnit
Shift from traditional ads to narrative-driven, engaging content that prioritizes connection over interruption, especially on platforms like Xiaohongshu and Douyin. Encourage Key Opinion Consumers (KOCs) to share authentic product experiences and optimize content for search visibility on Xiaohongshu. Use live streaming and in-video shopping to create organic, high-conversion content that resonates with Douyin users and drives both engagement and sales.
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2 weeks ago | 
designrush.com | Andrea Surnit
Great design deserves to be celebrated, and we’re excited to highlight some of the most impressive creative works in the industry. Every month, the Best Design Awards shine a spotlight on standout projects across six key areas: Website, Logo, Print, App, Packaging, and Video. This May, a select group of experienced creatives and design enthusiasts picked winners that truly showcase fresh ideas, skill, and bold execution.
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2 weeks ago | 
designrush.com | Andrea Surnit
A distinct brand identity rooted in relevant values and behaviors outperforms retrofitted global imagery. Culturally relevant packaging and design elevates brand perception, sparks engagement, and builds trust. These localization strategies have shaped Willoughby Design’s approach to helping global brands thrive in the U.S. market and beyond. 84% of marketers say that localizing content has had a moderately or highly positive impact on revenue growth, according to a 2023 report by Unbabel.
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2 weeks ago | 
designrush.com | Andrea Surnit
OpenAI has acquired Jony Ive’s io for $6.5 billion to develop a new category of AI-powered consumer hardware. The move marks OpenAI’s largest acquisition and signals its ambition to control both the software and physical interface of AI technology. AI companies are entering the hardware race, with speculation pointing to wearable devices as the next major interface and putting OpenAI in direct competition with Apple, Meta, and Google. What if the next iPhone isn’t a phone at all?
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2 weeks ago | 
designrush.com | Andrea Surnit
Visit Tri-Valley’s AR activation brought iconic regional landmarks to life in a high-traffic San Jose retail space, offering an immersive and engaging experience. The campaign combined innovative AR technology with creative storytelling to spark digital engagement and showcase the destination’s unique appeal. Experiential marketing using AR helps tourism brands build emotional connections and convert curiosity into real interest.
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2 weeks ago | 
designrush.com | Andrea Surnit
Gemini 2.5 Pro and Project Astra were introduced at Google I/O 2025, bringing AI-powered assistance and real-time visual understanding to mobile and XR devices. Google’s new AI Mode turns Search into an interactive chatbot experience, with features like Deep Search and Search Live for smarter results. Google’s latest creative AI tools, Veo 3 and Flow, strengthen its position against competitors like Meta by helping businesses work more efficiently.
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2 weeks ago | 
designrush.com | Andrea Surnit
Marketers focused on smarter automation and flexible tech stacks to create more personalized and effective campaigns at the B2B Marketing Expo Miami 2025. Artificial intelligence as a practical tool driving tailored marketing efforts and measurable business results was discussed in detail. The event also reinforced the value of face-to-face networking, helping attendees build strong relationships that can lead to new collaborations and opportunities.
