Andrew Gerrard

Dec 19, 2023 | lexology.com | Andrew Gerrard

Earlier this year the Wall Street Journal coined the phrase “Taylornomics” in response to Taylor Swift's impact on the U.S economy. In March, the American singer-songwriter embarked on her global Eras Tour. It has become the highest grossing concert tour of all time which includes 53 sell out shows in 20 U.S cities before it reaches the shores of Europe and Asia.

Aug 9, 2023 | lexology.com | Andrew Gerrard

Beware of the beige influencer, ran a headline in The Guardian recently about the rise of content on social media that promotes a more mundane lifestyle. These influencers, that promote lighting candles, matching pyjama sets and stretching have become viral sensations racking up millions of views. Early morning punishing workouts and the occasional glass of wine. Opting for nights in rather than nights out.

Jul 25, 2023 | lexology.com | Andrew Gerrard

Manchester City Council recently installed a series of bins in Piccadilly that allow people to vote on divisive subjects in the hopes of reducing litter. However, the #Pickyourside campaign is more than just a bit a fun. It’s grounded in behavioural economics.

Jul 7, 2023 | lexology.com | Andrew Gerrard

In what might be the world’s worst kept secret (it’s probably sitting in your inbox somewhere) research indicates that no one is reading your emails. A staggering 80% of them go unopened. Even higher if the sender shares the same name as this author. And if, or when they are opened, the average response time to an email is 90 minutes. In contrast, 98% of text messages are opened by recipients and yield an impressive response time of 90 seconds.

Jun 16, 2023 | lexology.com | Andrew Gerrard

Perhaps not his original intention but Phil Jones provides an unlikely source to remind us that social media users are not representative of the general population. Data from the Pew Research Center suggests that social media users in the U.S. are younger, better educated and more liberal than the general population. They are more political but less likely to vote. In the U.S. most Twitter users rarely tweet. In fact, the most prolific 10% of users create 80% of the tweets.