
Andrew Petcash
Founder at Profluence
Built @ProfluenceCo | the top platform for founders & investors in sports 🏟️
Articles
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2 weeks ago |
profluence.com | Andrew Petcash
The sports capital floodgates are OPEN. In the past few weeks, we’ve seen a surge of announcements that would’ve felt unthinkable just a few years ago. Here’s what’s hit the wire:Mark Cuban unveiled a $750 million sports fund. Dave Checketts, former MSG Sports CEO, announced a $1.2 billion fund for sports-related investments (podcast here)Ryan Smith, owner of the Utah Jazz, launched a $1 billion fund targeting sports and entertainment.
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3 weeks ago |
petcashpost.com | Andrew Petcash
Happy Thursday, and I appreciate everyone showing up to read this insightful piece. Here are a few updates:Congrats to Profluence member Brian Hough, who secured his pre-seed round with another Profluence member, Simon Sokol of Relay Ventures. We have hit 800 members on the platform. We’re running a member-only event in NYC on June 3rd (info to be shared via the app)Join Profluence today and start experiencing wins like Brian:Now to today’s piece 👇It started as a bait-and-tackle shop. Now?
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1 month ago |
profluence.com | Andrew Petcash
Two new SportsTech reports recently came out. I spent hours dissecting them, so you don’t have to. If there’s anything I’ve come to learn in sports…This is an AMAZING time to be building in the industry. Let’s Dive In 👇Tracxn has some interesting data that has internally sparked a lot of debate. They have over 20,000 sports companies listed (with roughly ~15% of them funded).
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1 month ago |
profluence.com | Andrew Petcash
After watching NFL punter-turned-popular-sports-media-personality Pat McAfee get choked out on Netflix’s Monday Night Raw…I’m convinced the entire world is starting to resemble a WWE storyline. And probably because it is:Politicians going on comedian podcasts. TikTok pranksters launching 8-figure CPG brands. 10% of U.S. women aged 18–24 now on OnlyFans. New sports leagues and investment funds popping up weekly. Creators having more cultural weight than Holleywood celebs.
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1 month ago |
profluence.com | Andrew Petcash
Sports used to be a trophy asset — now it’s a growth asset focused on monetization, operating leverage, and exit potential. In the last 12 months alone, we’ve seen new growth funds emerge and big private equity players launch sports verticals:Ryan Smith, owner of the Utah Jazz, launched Halo Experience, aiming to raise $1B+ for sports and adjacent investments. Norwest Venture Partners (backers of Uber, Calm, & Opendoor) joined a $300M round in Playfly Sports, and is interested in doing more deals.
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Longest Sponsorships in Sports History: 🎾 Slazenger x Wimbledon (1902) 122 years of supplying tennis balls. ⚽ Philips x PSV Eindhoven (1913) Longest sponsorship between a brand & team. 🏀 Gatorade x NBA (1984) Even the G-League is named after this. https://t.co/lebIsVf20J

RT @AdvisorTaylor: That’s an insane ROI. What is the next sports opportunity with this potential?

Best sports investment of all time? The Fertitta brothers bought the UFC for $2M (and exited for over $4 billion). • Total Profit: $4.023B • ROI: 201,150% • MOIC: 2012.5x These figures highlight the lucrative potential of emerging sports properties. https://t.co/86lGpPz5Go