Andrew Petcash

1 day ago | profluence.com | Andrew Petcash

After watching NFL punter-turned-popular-sports-media-personality Pat McAfee get choked out on Netflix’s Monday Night Raw…I’m convinced the entire world is starting to resemble a WWE storyline. And probably because it is:Politicians going on comedian podcasts. TikTok pranksters launching 8-figure CPG brands. 10% of U.S. women aged 18–24 now on OnlyFans. New sports leagues and investment funds popping up weekly. Creators having more cultural weight than Holleywood celebs.

1 week ago | profluence.com | Andrew Petcash

Sports used to be a trophy asset — now it’s a growth asset focused on monetization, operating leverage, and exit potential. In the last 12 months alone, we’ve seen new growth funds emerge and big private equity players launch sports verticals:Ryan Smith, owner of the Utah Jazz, launched Halo Experience, aiming to raise $1B+ for sports and adjacent investments. Norwest Venture Partners (backers of Uber, Calm, & Opendoor) joined a $300M round in Playfly Sports, and is interested in doing more deals.

2 weeks ago | profluence.com | Andrew Petcash

Every day, there seems to be a launch of a new sports league. And while a handful will go on to succeed…This has attracted builders who see the need to help support them with technology. Pick-and-shovel companies will breed massive wins in sports. Let’s Dive In 👇The idea of “picks and shovels” comes from the California Gold Rush in the 1800s. Thousands of people rushed west to dig for gold. A few struck it rich. Most walked away with nothing. But the real winners?

3 weeks ago | profluence.com | Andrew Petcash

Team values are at all-time highs across traditional sports leagues (e.g., the Boston Celtics sold for $6.1 billion). And with private equity now entering the space — the momentum behind franchise values won’t be slowing down anytime soon. Here is a fascinating chart showcasing sports teams vs the S&P 500:Today, we’ll explore what’s driving this appreciation, where the space is headed, and some more data-driven insights.

4 weeks ago | profluence.com | Andrew Petcash

This is pretty wild…Sports now make up 1/4th of the entire global events market. Let that sink in. Here’s the breakdown:Global Events Market = $958 Billion𝟮𝟴%: Business Events𝟮𝟰%: Sports𝟭𝟴%: Music Concerts𝟭𝟱%: Conferences𝟭𝟬%: Festivals𝟬𝟱%: OthersSo where does the revenue come from? • Sponsorships ($441B)• Ticketing ($325B)• Other ($192B)Today, we’re diving deep into this growing space — and spotlighting a company that’s quietly capturing the upside.