Andy King

Nov 29, 2024 | vertical-leap.uk | Andy King

Google Tag Manager (GTM) helps you create tags for your website that send data to Google Ads, Analytics and other reporting tools. Instead of manually adding tags to your website, GTM helps you create and add them without editing any code (you still have to copy and paste tags to the right location, though). Aside from removing most of the technical work, GTM allows you to create and manage tags for all of your reporting tools in one place.

Jul 22, 2024 | vertical-leap.uk | Andy King

A PPC bid strategy describes a goal-driven approach to bidding on target keywords or ad placements. With most PPC platforms, you can implement bid strategies that optimise for one of three goals: traffic (clicks), visibility (impressions) or conversions. You can manually implement bid strategies using campaign data and settings to achieve your goals. This is the most time-consuming approach, but it gives you the greatest control over campaign performance.

Jan 4, 2024 | vertical-leap.uk | Andy King

Here’s a quick overview of the key PPC strategies marketers should have on their radar for 2024:Reevaluate your PPC platformsPrepare for the end of third-party cookiesForecast opportunities with predictive analyticsPitch automation against manual campaignsDelve into Performance Max campaignsLean into Enhanced ConversionsPrioritise on-site experiencesWe’ll still be doing all of the usual analytics and data-driven optimisation in 2024.

May 25, 2023 | dialnet.unirioja.es | Javier Gonzalez |Andy King

For Flux Sake: Isotopic Tracer Methods of Monitoring Human Carbohydrate Metabolism During ExerciseAutores: Javier T. González, Andy J. KingLocalización: International journal of sport nutrition and exercise metabolism, ISSN 1526-484X, ISSN-e 1543-2742, Vol. 33, Nº. 1, 2023, págs. 60-70Idioma: inglésTexto completo no disponible (Saber más ...)Isotopic tracers can reveal insights into the temporal nature of metabolism and track the fate of ingested substrates.