Andy Marino

London

Editor at Asian Trader

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Articles

Unleash Tropical Demand with Four Loko Hawaii RTD Hit

1 week ago | asiantrader.biz | Andy Marino

Four Loko, the unconventional premium vodka-based RTD brand, has unveiled its latest innovative new flavour, Hawaii. Delivering a fresh and punchy tropical fusion of pineapple and raspberry combined with Four Loko’s signature 8.4 per cent ABV vodka-based, caffeine-free recipe, this new variant extends the brand’s line-up of iconic flavours to 10.
Tango’s £10K Promo Targets Gen Z to Drive Retail Sales

1 week ago | asiantrader.biz | Andy Marino

Tango is shaking up the soft drinks category with its biggest on-pack promotion yet, offering cash prizes which range from £1 to £10,000, delivered in an outrageously Tango way. Debuting from 1 June until 12 September, the promotion will run across Tango’s core range – Orange Original, Cherry Sugar Free and Apple Sugar Free and is set to appeal to the 57 per cent of Gen-Z shoppers who love to win cash prizes[.
National Lottery retailers get set for tonight's £185m EuroMillions jackpot

1 week ago | asiantrader.biz | Andy Marino

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Chouffe Beer Rebrand Ignites Shelf Appeal and Premium Fun

1 week ago | asiantrader.biz | Andy Marino

Chouffe, a popular Belgian beer with a cheeky twist, is showing up with a new look across UK retail this summer – bringing more colour, curiosity and character to shelves nationwide. The refreshed visual identity, rolling out across the full Chouffe range, features brighter colours, detailed landscapes, striking typography and a more expressive Marcel – the brand’s iconic gnome mascot.
Soopa Hooch hits the road to engage convenience retailers

1 week ago | asiantrader.biz | Andy Marino

C-channel RTD brand Soopa Hooch is taking its products on the road with a nationwide tour to engage with convenience retailers. It kicked off in Stockport and Manchester with Soopa bringing its full range of products, presenting a range of incentives to cash and carry retailers across the UK. The brand will continue to roll the tour out to cities nationwide in coming months.
Mutti’s best-seller Polpa 400g now available as PMP exclusively in c-channel

1 week ago | asiantrader.biz | Andy Marino

Ambient tomato growth brand Mutti has launched its best-selling 400g Polpa Finely Chopped Tomatoes in a NEW £1.65 Price-Marked Pack (PMP) –exclusively available for the independent retail channel. Mutti Polpa is crafted from 100 per cent Italian sun-ripened tomatoes, harvested at peak ripeness and processed using its patented cold-crushing method. This preserves the freshness, flavour, and aroma of just-picked tomatoes.
Chupa Chups takes another bite at jellies with Apple Laces

1 week ago | asiantrader.biz | Andy Marino

Building on the success of its pioneering foray into the jellies space last summer, £17.8m confectionery brand, Chupa Chups, is expanding its existing range of Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, Strawberry Laces, and Sour Bites and Tubes with a fruity new addition: Apple Laces.
Weetabix All-Stars Campaign Boosts UK Retail & Shopper Growth

1 week ago | asiantrader.biz | Andy Marino

Weetabix is stepping up its mission to rebuild Britain "bix-by-bix" with the launch of its Weetabix All-Stars campaign – an inspiring +360 activation aimed at driving category value, shopper engagement and household penetration. Backed by a +2.5 per cent increase in year-on-year consumption, Weetabix is tapping into the power of household names to champion the cereal that helped inspire their journey.
BrewDog becomes beer partner of London Stadium, West Ham United

1 week ago | asiantrader.biz | Andy Marino

London Stadium and West Ham United have both inked new multi-year agreements with BrewDog, making it the Stadium and Club's official beer partner for the upcoming seasonBrewDog’s headliners, Lost Lager, Punk IPA, Hazy Jane, Cold Beer, Wingman, and Black Heart will start pouring at London Stadium from June, ahead of major events including Sam Fender, Iron Maiden, and the London Athletics Meet this summer. BrewDog’s extensive AF (alcohol free) range will also be available at the venue.
Co-op Wholesale charity launches new Heart of the Community Awards

1 week ago | asiantrader.biz | Andy Marino

Making a Difference Locally (MADL), the charity of Co-op Wholesale, has launched the 11th round of its Heart of the Community Awards, offering crucial support to local causes that help people thrive. MADL Launches £200K Community Awards for UK CharitiesLaunching today, this latest round will see £200,000 awarded to up to 100 community groups and small charities, each receiving a grant of up to £2,000.