Andy Marken

California, Santa Clara

Writer at Freelance

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Articles

AI is not a solution for everything

3 days ago | jonpeddie.com | Andy Marken

In the entertainment industry, AI is proving beneficial for some tasks, particularly those that are costly and time-consuming. However, when it comes to creative aspects, well, that is not a task for which AI is well-suited. “Today’s a training day. Show you around, give you a taste of the business. I ain’t babysitting. You got today and today only to show me who and what you’re made of.” – Alonzo Harris, “Training Days,” 2001, Warner Bros.
AI in the media & entertainment world

3 days ago | gfxspeak.com | Andy Marken

Let’s start this discussion by being perfectly clear: We aren’t an AI or tech expert! But, we are a pretty good student of history, people, human nature. Right now, we have a flurry of fantastic, mind-boggling, wishful thoughts/statements from “experts” on how AI is going to sweep through the video content industry, doing everything mere mortals can do but better, faster, cheaper. Industry executives are saying everyone is doing it/using it; and if we don’t get ahead of the game, we will be….
Filmmaking innovations at NAB 2025

1 week ago | jonpeddie.com | Andy Marken

April 2025 didn’t exactly start out as we envisioned, but there were still a lot of forced smiles and optimism at CinemaCon in Las Vegas at the beginning of the month, followed by more of the same the following week at NAB. How much fun, “excitement” can the film/show industry stand?
NAB 2025 innovations

1 week ago | gfxspeak.com | Andy Marken

Each year, NAB provides those folks working in the film/show production and postproduction industries with the latest technology to assist them in their craft. And this year, vendors did not disappoint, offering a range of new products—many of them powered by AI—ranging from HD and UHD video conversion tools, virtual production support, and anti-AI scraping capabilities, to those facilitating captioning/translation, color management, deep searches, and more.
Hopefully, the Path to More, Better Entertainment

1 week ago | creativecow.net | Andy Marken

“Somebody please beam me out of here.” – Stevie Wayne, “The Fog,” Revolution Studios, 2005Okay, April 2025 didn’t exactly start out as we envisioned, but there were still a lot of forced smiles and optimism at CinemaCon in Las Vegas the first of the month followed by more of the same last week at NAB. The big question is how much fun, “excitement” can the film/show industry stand?
The digital open road

2 weeks ago | jonpeddie.com | Andy Marken

We are a connected world, whether we like it or not. How did we get this way so quickly? And while the Internet has many positive things to offer, with the good also comes the not so good.
Tinseltown, losing its luster?

1 month ago | gfxspeak.com | Andy Marken

“Taking the wrong boy was a lucky break. In other words, this doesn't count. But you have to pay anyway. You're a fool to pay, but pay you must.” –Ginjiro Takeuchi, “High and Low,” Toho Studios, 1963California, or more specifically, LA, or even more specifically, Hollywood, has been the center of the video content industry since Cecil B. DeMille directed/shot the first feature-length movie in the area in 1913.
Tax Incentives Won’t Solve Hollywood’s Problems

1 month ago | creativecow.net | Andy Marken

“Taking the wrong boy was a lucky break. In other words, this doesn’t count. But you have to pay anyway. You’re a fool to pay, but pay you must.” Ginjiro Takeuchi, “High and Low,” Toho Studios, 1963California, or more specifically LA (Los Angeles), or even more specifically Hollywood, has been the center of the video content industry since C.B. DeMille directed/shot the first feature-length movie in the area in 1913.
Creative AI, an oxymoron?

2 months ago | jonpeddie.com | Andy Marken

Technology has been changing the game in film and episodic TV for decades, and with it has come major leaps in innovation as well as some drawbacks. So, why, then, are we afraid of AI? Yes, it’s going to be disruptive in the coming years, but industry disruption is not new; it’s happened before, many times.
The creative side of AI

2 months ago | gfxspeak.com | Andy Marken

Technology has been changing the game in film and episodic TV for decades, and with it has come major leaps in innovation as well as some drawbacks. So, why, then, are we afraid of AI? Yes, it’s going to be disruptive in the coming years, but industry disruption is not new; it’s happened before, many times.