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Angela Baidoo

London

Senior Fashion Editor at The Impression Magazine

Trend/Futures Forecaster and Brand Strategist at Angela Baidoo Creative

Articles

  • 1 week ago | theimpression.com | Angela Baidoo

    In the heart of Barcelona, at its Paseo de Gracia 96 flagship store, contemporary fashion brand Massimo Dutti presented their latest Limited-Edition collection for Spring 2025. Coinciding with the second anniversary of their ‘Art in Progress’ project the show and the collection was a  reaffirmation of the brands signatures of timelessness and careful curation, with a co-ed presentation that brought together technical precision with organic volume in linens, knits, satin and suede.

  • 1 month ago | theimpression.com | Angela Baidoo

    Wales Bonner has remained a study in introspection and a slow and steady design journey that is always imbued with an authentic level of oratory storytelling, and with fall 2025 the creative director is continuing to build her brand on solid ground. Without looking to current sartorial shifts focussed on the now, her collections appear at once as if heirlooms that have been treasured for generations, while also unwittingly meeting the moment.

  • 1 month ago | theimpression.com | Angela Baidoo

    Review of Sacai Fall 2025 Fashion ShowBy Angela BaidooPROSNoting that now what is needed are clothes that do more than look good, Chitose Abe’s knack for garments which reinvent themselves is finally coming into the light as consumers recognise the value in versatility. ConsA graphic link back to the men’s show in January (which also featured women’s looks) and it’s ‘Where the Wild Things Are’ collaboration could have served as a fun edition to lift the fall collection.

  • 1 month ago | theimpression.com | Angela Baidoo

    Review of Zimmermann Fall 2025 Fashion ShowBy Angela BaidooPROSReinstating her position as a key purveyor of dream-like bohemia, the mix of ruffled denim and draped velvet dresses, alongside ethereal chiffon demonstrated a broader set of ideas to transition the customer from day to night. ConsIt would have been good to see the super-soft materials and details contrasting with the tougher materials within the same look, so lace layered onto denim or a leather trim on velvet.

  • 1 month ago | theimpression.com | Angela Baidoo

    Review of Coperni Fall 2025 Fashion ShowBy Angela BaidooPROSCoperni know how to engage their audience and with this LAN party there was a full immersion into the world of gaming that took us back to a time when computers actually brought us together. ConsThere was a lot to play for in tapping into this world, but it felt like a number of potential ideas and collaborations were left on the table that could have created fun throwbacks to the time, outside of the Tamagotchi swipe case.