Angelica Mari

São Paulo

Journalist at Freelance

Senior Contributor and Columnist at Forbes

Articles

Brazil Evolves Smart City Technology To Combat Climate Change

2 months ago | forbes.com | Angelica Mari

When the rainstorm began in the Brazilian city of Pindamonhangaba on December 1st, 2024, few residents anticipated the deluge that would follow. In just 24 hours, from 7AM of that day to the same time on December 2nd, the city recorded 90 millimeters of rainfall.
Danielle Marques: Linking Black Brazilian Founders With Silicon Valley

Mar 12, 2025 | forbes.com | Angelica Mari

In 2022, Danielle Marques found herself in what would become a defining moment in her life. Walking through her neighborhood in the outskirts of Ribeirão Preto, Brazil one day, she was boarding a plane to Silicon Valley the next. The contrast she saw between these two worlds – a Brazilian slum versus the epicenter of global tech innovation – wasn’t just geographical, but a confrontation with representation itself.
How Brazil’s NaPorta Is Bridging The Gap Between Slums And E-Commerce

Feb 25, 2025 | forbes.com | Angelica Mari

With millions of Brazilians living in hard-to-reach areas, consumers in these vibrant communities are often locked out of the digital world, particularly in areas such as e-commerce. Some 17 million people in Brazil live in favelas—informal settlements in peripheral areas around large cities—according to the National Institute of Geography and Statistics (IBGE). Of these, over 36 million struggle with delivery issues, according to data from the Data Favela Institute.
Rui Brandão Sees Opportunity In Brazil’s Mental Health Evolution

Feb 20, 2025 | forbes.com | Angelica Mari

As Brazil advances its regulatory environment to encourage corporate practices that foster mental health, Rui Brandão, founder of healthtech Zenklub, sees opportunities ahead for providing integrated mental and physical healthcare—supporting both individual wellbeing and the financial health of organizations.
INATEL: Pioneering Brazil’s Telecom Future With 6G Innovation

Sep 3, 2024 | forbes.com | Angelica Mari

In the small Brazilian town of Santa Rita do Sapucaí, a rather large campus towers over an avenue lined with local shops, grocery stores, schools and simple homes. This is the National Institute of Telecommunications (INATEL), the main organization in the country where cutting-edge research on 6G connectivity is taking place. Founded as the first telecommunications engineering school in Latin America, INATEL is the epicenter of Brazil's "Electronics Valley" and is nearing its 60th anniversary.
How Chilli Beans Innovates At The Intersection Of Fashion And Tech

Sep 2, 2024 | forbes.com | Angelica Mari

To compete in a crowded accessories market, Brazilian sunglasses and eyewear brand Chilli Beans is ramping up its innovation strategy with a phygital approach, automation in its operations, and data-driven enhancements in the customer experience as key growth drivers. Created in 1997 with early beginnings linked to the São Paulo alternative fashion scene, Chilli Beans is one of the largest companies in its segment in Latin America withy 330 franchisees, of which 50 are based outside Brazil.
Dois brasileiros criam uma biotech de gordura animal cultivada para ser global

Aug 27, 2024 | forbes.com.br | Angelica Mari

À medida que as indústrias cada vez mais recorrem a fontes sintéticas que imitam componentes reais para o desenvolvimento de produtos, a biotech brasileira Cellva está atraindo o interesse de investidores com sua abordagem para a produção de gordura animal cultivada e bioingredientes.
Brazilian Biotech Cellva Plans Global Reach With Cultivated Animal Fat

Aug 23, 2024 | forbes.com | Angelica Mari

As industries increasingly turn to synthetic sources that mimic real components for product development, the Brazilian biotechnology firm Cellva is attracting investor interest with its approach to cultivated animal fat and bioingredients. The São Paulo-based company has developed a process to grow pork fat in a lab environment without the need to slaughter animals, using advanced bioreactors to multiply fat cells extracted from a living pig.
HackTown: The Small Town Tech Festival Taking Brazil By Storm

Aug 6, 2024 | forbes.com | Angelica Mari

It was a week like no other in Santa Rita do Sapucaí, a town nestled in the mountains of Minas Gerais, Brazil. Home to about 40,000 people and the epicenter of the so-called Electronics Valley, the town just experienced its busiest period of the year as it became the stage for the HackTown technology and creativity festival.
Catalyzing Change: How Juicyhub Is Fostering Local Innovation In Brazil

Jul 18, 2024 | forbes.com | Angelica Mari

Hailing from the Brazilian city of Santos, Juicyhub is aiming to advance its business model based on content, community, and technology while providing a platform to galvanize the startup scene of medium-sized cities nationwide. Located along the coast and known as the place where legendary footballer Pelé started his career, Santos has a population of around 430,000 people and plays an important role in the Brazilian economy.