Anisah Osman Britton

Startup Life reporter at Sifted

👩🏽‍💻 Building a more inclusive tech industry // 👛 Director of ops @wvce_tech // ✍🏽 Startup Life reporter @siftedeu // 🧡 Brown Bodies author

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Articles

How to create an SEO strategy for AI search

4 weeks ago | sifted.eu | Anisah Osman Britton

Traditionally, company SEO goals have been to rank well for high-volume and traffic driving keywords.
How to support colleagues observing Ramadan

1 month ago | sifted.eu | Anisah Osman Britton

We’re over two weeks into Ramadan, the ninth month of the Islamic calendar (a lunar calendar). Ramadan is the month in which Muslims fast, beginning before sunrise and ending at sunset. But it’s not just about abstaining from food and drink; Ramadan is also a time of increased prayer, charity, introspection and learning. In the workplace, “the biggest challenges that come with Ramadan are: not being understood, feeling out of place and being discriminated against for your beliefs.
The AI tools founders say are actually useful

1 month ago | sifted.eu | Anisah Osman Britton

Founders are drowning in a sea of new AI tools promising to revolutionise their company’s approach to everything from product development and marketing to customer service. To benefit from AI though, entrepreneurs are going to need to quickly distinguish between genuinely transformative solutions and shiny (and fun) distractions. Most founders don't need an army of AI assistants. As one founder told me: “I don’t want a tool that makes my customer service sound robotic or automated.
How to build with AI pt. 2

1 month ago | sifted.eu | Anisah Osman Britton

As AI rapidly reshapes how we innovate, learning to build with the tech isn’t just about technical skills. “Ultimately, your aim isn't to learn how to build with AI but to use it to accelerate your progress towards your personal or business objectives, like improving customer service or marketing efforts,” says Dan Parry, cofounder of voice survey platform Cluso and an educator focused on a blend of AI, no-code tools and entrepreneurship.
How to build with AI

2 months ago | sifted.eu | Anisah Osman Britton

“Building apps before 2022 was always challenging. Even with no code, you had to learn a tool or platform’s specific way of building stuff,” says Dan Parry, cofounder of voice survey platform Cluso and an educator focused on a blend of AI, no-code tools and entrepreneurship. Dan has been at the forefront of the no-code scene since 2016, building products with tools like Bubble and Softr. Now, he’s moved into building primarily with AI.
How to build a platform for a niche audience

Nov 4, 2024 | sifted.eu | Anisah Osman Britton

Anoli Mehta is the founder and CEO of Circular Threads, a London-based marketplace for preloved South Asian fashion. “It’s very easy to argue that eBay or Vinted could create a niche segment but without a dedicated community, sellers are forced to severely devalue their product and buyers struggle to find what they are looking for,” she says on why there’s a need for specialised businesses. Here she shares her top tips for building a platform for a niche audience.
How to get into Y Combinator

Oct 27, 2024 | sifted.eu | Anisah Osman Britton

Mariam Ahmed is the cofounder and CTO of data analytics platform Menza which was part of Y Combinator’s summer 2023 batch. “When applying to YC, don’t look for a secret sauce — it doesn’t exist,” says Mariam. “There are different partners who have different styles and requirements.
How to raise from high-net-worth individuals

Oct 6, 2024 | sifted.eu | Anisah Osman Britton

Yvette McGaffin, cofounder and CEO of Reform RX — a pilates brand complete with its own reformer machine, fitness platform and studios — knew her products weren’t favourable with software-focused tech VCs. She needed to consider a broader scope of financing options for her company in the early days. Luckily, her customer base of celebrities and high-net-worth-individuals were interested in her product not only as a service but as an investment opportunity.
How to navigate regulated markets

Sep 29, 2024 | sifted.eu | Anisah Osman Britton

Patrick Newton is the cofounder of Form Ventures — an early-stage fund focused on investing and supporting startups operating in both traditionally regulated markets like fintech and health, and newer emerging markets where regulation is only just starting to take shape, like lab grown meat and carbon offsets.
How to operate in a taboo market

Sep 15, 2024 | sifted.eu | Anisah Osman Britton

Dr. Soum Rakshit is the cofounder and CEO of MV.Health (previously known as Mystery Vibe). After his previous startup — in eye recognition tech — was acquired by a US defence company, he spent some time in consulting before turning his attention to the world of vibrators. A decade later, his company creates clinically proven and FDA registered medical devices to address major sexual health issues like penetration pain, arousal disorder, erectile dysfunction and period pain.