Anja Lagodny

Apr 4, 2024 | imd.org | Tomoko Yokoi |Anja Lagodny |Ralf Seifert |Richard Markoff

Recent findings reveal that most CEOs recognize the urgency of adopting GenAI to maintain a competitive edge, perceiving significant potential to uncover new insights, enhance operational efficiency, and strengthen risk management. Yet this sense of urgency is tempered by uncertainty due to its nascent nature, which brings questions about its capabilities, ethical use, and long-term societal implications.

Apr 3, 2024 | imd.org | Ralf Seifert |Richard Markoff |Anja Lagodny |Carlos Cordon

In this era of digital supply chains and data-driven decisions, one could be forgiven for thinking that the most powerful and useful data a manufacturer of consumer goods could have when constructing forward demand forecasts would be current and historical consumer demand for their products. After a closer look with several planning experts, however, it seems that the real picture is more nuanced.