Ankita Kapoor

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Articles

Why Every Startup Needs a Digital Marketing Consultant for Success

Jan 10, 2025 | medium.com | Ankita Kapoor

Ankita Kapoor·FollowPublished inThe Startup·7 min read·--Think your startup could use a boost? Bringing in a digital marketing consultant might be just what you need. These pros know exactly how to help your business stand out, reach the right people and make every marketing dollar count — something every new business needs to survive in today’s crowded market.
BI and Big Data: How Businesses Can Turn Massive Data Sets into Actionable Insights

Nov 24, 2024 | medium.datadriveninvestor.com | Ankita Kapoor

In this data-driven world, businesses are generating more data than ever. However, having vast data is only the beginning; the real challenge lies in understanding it all. This is where Business Intelligence, i.e., BI and Big Data insights come into play. By harnessing the power of BI tools and techniques, companies can turn massive, often overwhelming, data sets into clear, actionable insights. These insights drive better decision-making and help businesses stay ahead of the competition.
Why Full Stack Development Could Be the Best Investment for Your Startup

Nov 21, 2024 | medium.com | Ankita Kapoor

Ankita Kapoor·FollowPublished inThe Startup·6 min read·--Investing in Full Stack development could be the game-changer your startup needs. A Full Stack approach allows a single developer to manage both the front-end and back-end of your project, creating a streamlined process and accelerating time-to-market — ideal for fast-paced startup environments. With the right Full Stack web development, you’ll save costs, simplify communication, and create a flexible foundation that grows with your startup.
How to Gain a Competitive Edge in Your Industry with Machine Learning and Python

Nov 11, 2024 | ankitakapoor23.medium.com | Ankita Kapoor

Ankita Kapoor·Follow6 min read·--Feeling like the business world is moving faster than ever? You’re not alone. Companies everywhere are searching for ways to outpace their competitors, but traditional methods often fall short. That’s where machine learning with Python comes in. These advanced tools don’t just improve efficiency — they help businesses uncover valuable insights hidden within their data.
How to Reduce Cart Abandonment and Increase Sales in Your eCommerce Store

Nov 8, 2024 | medium.com | Ankita Kapoor

Ankita Kapoor·FollowPublished inThe Startup·6 min read·--Have you ever noticed customers leaving your eCommerce store without completing their purchase? It’s frustrating, especially when you’ve worked hard to attract them to your site. Cart abandonment is one of the biggest challenges eCommerce businesses face, with many potential sales slipping through the cracks for various reasons, such as complicated checkout processes, unexpected costs, or a lack of payment options.
Top Reasons Your Website Isn’t Performing: Traffic, Visibility, Leads, and Conversions

Oct 9, 2024 | medium.com | Ankita Kapoor

Ankita Kapoor·FollowPublished inThe Startup·9 min read·--Does your website seem to be falling short despite your efforts? If you’re noticing low traffic, poor visibility, insufficient leads, or low conversion rates, your site may not be performing optimally. These issues can hurt your business growth, but the good news is that you can address them with a few strategic adjustments. Let’s explore why your website may be underperforming and how to tackle these problems head-on.
Investing in SEO: Understanding the Costs and ROI

Sep 11, 2024 | medium.datadriveninvestor.com | Ankita Kapoor

Ever wondered why some website’s top search results while others linger on page two? The answer often lies in a well-executed SEO strategy. Many businesses shy away from investing in SEO strategy due to perceived high costs, but not understanding these costs can be even more detrimental. You might miss significant growth opportunities without a clear grasp of SEO expenses and their potential return on investment (ROI).
The Role of SEO Experts in Competitive Market Analysis

Sep 5, 2024 | medium.com | Ankita Kapoor

Today, 91% of all online content receives less or no organic traffic from Google if no external efforts are put in. This makes competitive market analysis more crucial than ever for businesses aiming to stand out. Therefore, SEO experts use their deep understanding of search engine algorithms and industry trends to help businesses navigate fiercely competitive markets.
Why Every Startup Needs Professional Web Application Development?

Aug 24, 2024 | medium.com | Ankita Kapoor

Struggling to establish your startup’s online presence and reach your target audience? Without a professional web application, your startup may miss valuable opportunities to connect with potential customers, showcase your products or services and ultimately experience significant growth in your business. However, professional startup web app development services can help you stand out, attract customers and increase revenue.
Why Local SEO is Essential for Small Businesses & Startups

Aug 19, 2024 | medium.com | Ankita Kapoor

You’ve got a great product or service, are passionate about your business, and are ready to make your mark. But how do you reach the customers right in your neighborhood? That’s where local SEO (Search Engine Optimization)comes in. It’s not just about being found online; it’s about being found locally. Think of it this way –You’re walking down the street, and you see a “Grand Opening” sign for a new bakery.