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Ann Smarty

New York

Brand Manager, Internet Marketing Ninjas and Writer at Freelance

Author at PakWired

Co-founder of @smartyMktg, SEO, AI Optimization, Reddit Marketing 😎 Two decades of search and digital marketing experience. I've seen it all 💪

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Articles

  • Intent-Based Optimization: This is What SEO and GEO/AEO/AIO Have in Common (Yet, not Quite)

    3 days ago | open.substack.com | Ann Smarty

    While we keep debating which of new acronyms are going to stick, let’s not forget the most important thing traditional search and AI-driven answers have in common: They are both intent-based. There’s no other alternative to this type of traffic or brand visibility: People typing search queries or prompts are there with an exact problem looking for exact solution.

  • How to Extract ChatGPT’s Fan-Out Queries

    5 days ago | practicalecommerce.com | Ann Smarty

    Large language models such as ChatGPT generate answers to prompts by querying massive, publicly available training data. The queries address the initial prompt plus additional info likely relevant to users’ needs and then consolidate the findings into a single, comprehensive response. The additional queries extend beyond the literal text of the prompt. Hence Google coined the term “fan-out queries” earlier this year to describe the tactic.

  • GEO (Generative Engine Optimization): What Does That Mean?

    1 week ago | medium.com | Ann Smarty

    Generative Engine Optimization (GEO) is a new-ish term that seems to pick it up in popularity, whether we want that or not. The first time I talked about it was in 2023 when I was sharing a study on how to get cited in AI-driven answers. Since then a lot has changed, and with our industry’s love for new shiny terms, it looks like we need to address the topic again. >>> Watch us discuss this LIVE and ask your questions!GEO is optimizing for generative AI.

  • How to Optimize for “Fan out” Queries for AI Optimization

    1 week ago | open.substack.com | Ann Smarty

    Keyword research is a great way to better understand your target audience’s needs and buying journeys. Keyword research is still a crucial step in any SEO strategy. The keyword optimization strategy is changing, though. As search algorithms are integrating AI, keywords are no longer treated as they previously were. Previously, search engines were simply matching keywords in a search query with keywords in web documents.

  • Reddit OWNS the Bottom of the Sales Funnel (And Businesses Fail to Do Anything about That)

    1 week ago | medium.com | Ann Smarty

    Last week, a few new Reddit-related studies were published showing the incredible power of Reddit in influencing online buying journeys these days.

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Ann Smarty
Ann Smarty @seosmarty
11 Jun 25

When people are questioning an increase in Google searches year over year... https://t.co/5RhMssJDyq

Ann Smarty
Ann Smarty @seosmarty
11 Jun 25

Reddit OWNS the Bottom of Sales Funnel (And Businesses Fail to Do Anything about That) https://t.co/iVsp6AWHHd

Ann Smarty
Ann Smarty @seosmarty
11 Jun 25

Reddit OWNS the Bottom of the Sales Funnel (And Businesses Fail to Do Anything about That) https://t.co/LQk6TrTLzX