Anna Amarotti

1 month ago | meltwater.com | Ann-Derrick Gaillot |Anna Amarotti

For the secondhand luxury fashion sector, business is booming with the market projected to surpass $95 billion in value over the next decade. To stay ahead of shifting consumer preferences, marketers need to get strategic about how they analyze this growing audience. Our new consumer insights report dives into what consumer conversations reveal about the luxury resale sector, complete with data-driven insights and takeaways aimed at helping marketers shape winning strategies.

Feb 9, 2025 | meltwater.com | Ann-Derrick Gaillot |Elena Tarasova |Anna Amarotti

February 9, 2025 was a great day to be an Eagles fan — the Philadelphia NFL team claimed an easy victory 40-22 over the Kansas City Chiefs in this year’s Super Bowl, generating plenty of buzz along the way. We used our social listening solution to analyze how conversation shaped up on the big day, across 21 channels and sources including X, Reddit, news, broadcast, Pinterest, comments, and more. Let’s make like an eagle and soar majestically into the data to learn more.

Nov 25, 2024 | meltwater.com | Ann-Derrick Gaillot |Anna Amarotti

Establishing a brand identity that has longevity is all about showing and not telling. A brand can’t just say it is reliable or forward-thinking or whatever other attribute it is built on. Instead, consumers need to see those attributes in action via product offerings and campaigns. And they can’t do it just once — constant reinforcement makes all the difference for established brands aiming to stay relevant.

Sep 12, 2024 | meltwater.com | Ann-Derrick Gaillot |Anna Amarotti

From September 6 through September 11, 2024, New York Fashion Week (NYFW) took over the Big Apple, capturing the attention of fashion lovers all over the world. We used our consumer intelligence solution to take a closer look at which brands, people, and environments resonated most with audiences this year. Looking for our full analysis? Check out our NYFW Social Media Breakdown dashboard.

Aug 12, 2024 | meltwater.com | Ann-Derrick Gaillot |Anna Amarotti

After nearly three exciting weeks of competition and conversation, the 2024 Summer Olympics in Paris have come to a close. And in keeping with Olympic tradition, this year’s Games gave tens of millions of viewers across the globe lots to celebrate, marvel at, and debate. We analyzed more than 5.8 million posts to get the final word on what really had audiences talking this year.